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Lotus Evora S Police Car Deployed

Provided to combat Britain's four fatal driving behaviors

Toni Avery
Dec 9, 2013

    Lotus Evora S Police Car Details:
  • Lotus providing British police with Evora S cars to fight dangerous driving behaviors
  • More drunk driving accidents occur on British roads during Christmas time than any other
  • European-wide campaigns to stop and breathalyze drivers at all times of day
  • Officers from Norfolk, Suffolk, Essex, Bedfordshire, Hertfordshire and Cambridgeshire constabularies are taking part

Lotus is teaming up with the British police this year in order to combat drunk driving and other forms of fatal driving incidents. Over the Christmas holiday, more lives are lost on British roads due to drunk driving than any other time of year.

During the month of December, officers from Norfolk, Suffolk, Essex, Bedfordshire, Hertfordshire and Cambridgeshire constabularies are taking part in national and European-wide campaigns to stop and breathalyze drivers at all times of day. This sends a message that firm action will be taken on drunk drivers.

Lotus is helping the cause by providing fully liveried Lotus Evora S cars to help spread the word about the 'fatal four' driving behaviors. These consist of drunk driving, speeding, not wearing a seatbelt, and driving while on the phone.

Lotus Evora police car Photo 2/2   |   Lotus Evora Police Car

Aslam Farikullah, Chief Operating Officer for Group Lotus plc said, "Lotus recognizes its responsibility to safety, that relates to the safeguarding of our people, our products, our racing pursuits and the wider community. We build cars for people to enjoy driving safely so we are happy to be part of this initiative and hope that strong action like this saves lives and keeps our roads safe for everyone."

Chief Inspector Chris Spinks, Head of the Norfolk and Suffolk Roads Policing Unit said, "I would like to express my gratitude to Lotus for the provision of the Lotus Evora police vehicle. This vehicle will be a huge asset in our efforts to deliver road safety messages to our target groups, particularly to young drivers who are disproportionately represented among casualties. I can speak for my colleagues in Roads Policing across the six counties of East Anglia when I say that the use of the car across the region will ensure that we maximize our chances of saving lives and protecting road users through education. We already know from our experience of using the Lotus 'driver simulator' that the interest generated by a vehicle such as the Evora when it is liveried in police markings is irresistible to a huge cross section of road users, and that in turn affords us the chance to start that conversation around behavior behind the wheel."

By Toni Avery
401 Articles

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