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24 Hours at Daytona Driver Takes Over Continental Tire Twitter Account

Ryan Dalziel, driver of the No. 1 Patron ESM HPD Prototype gives fans an inside look

Toni Avery
Jan 22, 2014

    Continental Tire Ryan Dalziel Twitter Details:
  • Ryan Dalziel takes over Continental's Twitter account for Rolex 24 at Daytona
  • Using account @continentaltire, Dalziel will use hashtag #RDalziel
  • Fans encouraged to ask driver questions using hashtag #RDalziel to @continentaltire account
  • Fans can get inside paddock for 2014 IMSA season using hashtag #tiresrule

Continental Tire is handing over the Twitter reigns to a driver of the Rolex 24 at Daytona. Ryan Dalziel, driver of the No. 1 Patron ESM HPD Prototype (P) in the Tudor United SportsCar Championship will take fans into the mind of a race car driver for the duration of the race week. Using Continental's Twitter account @continentaltire, Dalziel will designate his tweets using the hashtag #RDalziel.

"To have the insight of a championship driver like Ryan is remarkable," said Travis Roffler, director of marketing for Continental Tire. "Ryan's knowledge and passion for sports car racing is second-to-none and we're grateful to have him as part of our social media team for this year's Rolex 24 at Daytona. We encourage fans to interact with Ryan throughout the race week and we look forward to his perspective in real-time."

"I am honored to be chosen as part of Continental Tire's social media activities," said Dalziel. "They are a really fun brand so I look forward to taking over for the Rolex 24 hour weekend and giving everyone the behind-the-scenes tweets. I'll do my best to give you before and after stint updates, along with who I'm angry at on track, which during 24 hours, can be many drivers. Hope everyone enjoys the updates."

Fans are encouraged to ask the driver questions using the hashtag #RDalziel to the account @continentaltire. For the second year running, fans will be given an inside look at a drivers life on the paddock. Continental will also bring content via Twitter, Instagram and Facebook to their fans. Using the hashtag #tiresrule, fans can come into the paddock for the remainder of the 2014 IMSA season.

By Toni Avery
401 Articles



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