Super Street Network

Due to the EU’s Global Data Protection Regulation, our website is currently unavailable to visitors from most European countries. We apologize for this inconvenience and encourage you to visit www.motortrend.com for the latest on new cars, car reviews and news, concept cars and auto show coverage, awards and much more.MOTORTREND.COM
 |   |   |  DoberHuahua Superbowl Commercial Highlights 2015 Audi A3 (w/video)
Subscribe to the Free
Newsletter

DoberHuahua Superbowl Commercial Highlights 2015 Audi A3 (w/video)

Funny hybrid dog creation markets brand's all-new sedan during NFL's big day

Jan 28, 2014
Photographer: Audi

Doberhuahua Super Bowl Commercial Details:

  • 60-second spot for the Audi A3 to air during halftime
  • Comical cameo appearance of Sarah McLachlan
  • Directed by Noam Murro
  • Official hashtag #StayUncompromised

2015 audi a3 sedan pricing driver side profile 03 Photo 1/13   |   2015 Audi A3 Sedan Pricing Driver Side Profile 03

It's that special time of the year where the male species gather in front of the biggest television they can find, eat the unhealthiest food possible, and drink a questionable amount of adult beverages. Yes, Super Bowl weekend where an average of 111 million viewers are fixed on a screen. Not only is it the championship for football, but also it's basically the championship of commercials. Back in 2012 companies paid three million dollars for an itty-bitty 30-second spot. Recently, Audi released its full 60-second spot on its YouTube channel featuring the brand new Audi A3 for a pre-game preview.

Audi A3 Doberhuahua Commercial 02 Photo 2/13   |   Audi A3 Doberhuahua Commercial 02

Noam Murro was assigned to direct the short commercial. The video is a witty story of two people who have to compromise on their decision of a pet. Unusually the guy insists for a Chihuahua and the woman fancies the huge Doberman. The pet store staff suggests breeding the two mismatched breeds hence the title, "Doberhuahua." All hell breaks lose as the world gets overrun with the hybrid dog. The Doberhuahua becomes feared by everybody at the dog park, recieves the most negative reviews at dog shows, and even Sarah McLachlan, a SPCA End Animal Cruelty campaign supporter plays a comical cameo appearance. In that 60-second bit we see that Audi has not compromised on the new Audi A3. "Compromise scares us too," says Audi. Doing otherwise would bring chaos.

Audi A3 Doberhuahua Commercial 05 Photo 3/13   |   Audi A3 Doberhuahua Commercial 05

"Through the use of this unlikely new character - the Doberhuahua - Audi illustrates how compromise can be frightening in a humorous, memorable way," said Loren Angelo, Director of Marketing for Audi of America.

The all-new Audi A3 sedan will play a role in expanding the Audi A3 family and will be joined later by a Cabriolet, a TDI clean diesel sedan, and a high performance S3 sedan. Furthermore, in 2015 expect to see the A3 Sportback eTron gasoline electronic plug-in hybrid. The A3 sedan will feature a variety of powertrains from a 1.8 TFSI to a 2.0 TFSI that's also offered in the S3. All engines will be mated to the standard 6-speed S-tronic transmission. For traction and handling it will be equipped with Audi's Quattro all-wheel drive system.

2015 audi a3 sedan pricing front fascia 02 Photo 7/13   |   2015 Audi A3 Sedan Pricing Front Fascia 02

Year after year Audi delivers highly-rated and innovative big game campaigns. This year they've done it again with the "Doberhuahua." What do you think of the new Audi A3 and it's uncompromised elements?

Audi A3 Doberhuahua Commercial Sarah McLachlan 04 Photo 8/13   |   Audi A3 Doberhuahua Commercial Sarah Mclachlan 04
Audi A3 Doberhuahua Commercial Front Bumper 06 Photo 9/13   |   Audi A3 Doberhuahua Commercial Front Bumper 06
2015 audi a3 sedan pricing rear view 10 Photo 13/13   |   2015 Audi A3 Sedan Pricing Rear View 10
Jofel Tolosa
647 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Preview the April 2019 issue of Super Street, with the first modified A90 Supra (sort of), an underground RX-7 drifter, Carbon Signal’s threesome of Datsun, and more!
Bob HernandezFeb 15, 2019
The G-Class has changed a lot since the 460-series debuted in 1979. Today, the G-wagon is now as much an S-Class as it is an off-roader
Bradley IgerFeb 15, 2019
Iconic livery and 420 whp transform this classic Mazda.
Benjamin HuntingFeb 14, 2019
That's about what the Honda Civic Type R makes and nearly twice as much power as we got from the last Mini JCW GP back in 2012
Collin WoodardFeb 13, 2019
Created exclusively for Japan, the model gets no powertrain upgrades but looks fantastic enough that we don’t really care.
Ed TahaneyFeb 13, 2019
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP