Super Street Network

 |   |   |  Land Rover Discovery Concept to be Unveiled at New York Auto Show
Subscribe to the Free
Newsletter

Land Rover Discovery Concept to be Unveiled at New York Auto Show

Greg Emmerson
Apr 2, 2014
Photographer: Courtesy of Jaguar

  • Discovery concept heralds new family of vehicles
  • New technology will be previewed
  • Expect the concept to be very close to production version

The astonishing pace of product development at Jaguar Land Rover continues with the arrival of a new concept for the next generation LR4/Discovery model.

The 2014 New York Auto Show will mark exactly one year since the reinvented Range Rover Sport made its public debut, and the city's selection for the new Discovery is another nod to the importance of the US market to JLR's long-term strategy.

Just as the latest RR Sport was a big departure from the previous generation, we can also expect a quantum leap for the Discovery Vision Concept. For example, it will have an aluminum structure and will lose its ladder frame construction, both aimed at significantly reducing weight to increase efficiency.

As we can see from the teaser video and photos, the outline of the new Discovery is far more stylized than the brick-shaped LR4, bringing it up to date with the current Range Rover, Sport and Evoque styling.

With the reintroduction of the Discovery nameplate to the US market, this car will spawn a family of vehicles. Just as Range Rover has three models, we can expect the LR2/Freelander to become more closely aligned to the Discovery in terms of styling and technology. There will probably be a third crossover model as well.

Land rover discovery concept center console 03 Photo 2/3   |   Land Rover Discovery Concept Center Console 03

All this is laying the groundwork for a third family derived from the reinvented Land Rover Defender, which is due to arrive in 2016. Land Rover has struggled for decades to replace its core product, mainly because the base model doesn't make much profit, but also because it was unable to support a more luxurious model. However, the new family should provide a high-priced flagship Defender as well as a utilitarian model for the farming community.

Speaking of the new Discovery "concept" - expect it to be very close to the production version - Gerry McGovern, Land Rover's Design Director said, "Discovery has been pivotal in helping to build the foundations of the Land Rover brand. It is admired all over the world and loved by its strong customer base. We have created the Vision Concept to share the essence of Land Rover's new age of Discovery and to debut a new, compelling, relevant design direction that connects on an emotional level with customers of today and tomorrow."

What that means is that the Vision will showcase the company's key principles of emotive design, unrivalled ability and ultimate versatility.

We'll have a full report from the concept's NYIAS debut on March 16, 2014 here at www.europeancarmag.com

Land rover discovery concept discovery logo 02 Photo 3/3   |   Land Rover Discovery Concept Discovery Logo 02
By Greg Emmerson
1078 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Nissan got rid of the naturally aspirated V-6 that powered the stock 370Z Nismo and replaced it with a twin-turbo from Infiniti's Red Sport 400s.
Collin WoodardOct 29, 2018
RM Sotheby's strikes gold with the multi-million-dollar sale of a one-off 2018 Porsche 911 Turbo Classic Series "Project Gold" from the 993 series.
Rory JurneckaOct 29, 2018
Ravi Dolwani never thought even in his wildest dreams that he'd own an Evo X, let alone one that was built to such a high caliber.
Aaron BonkOct 29, 2018
Like the storied F1, the Speedtail has three seats, the driver steering from the center of the cockpit. And, says McLaren, it will do 250 mph.
ManufacturerOct 26, 2018
The Slim Lab P1 Racing Cockpit is not your standard racing rig and it's probably the only sim-racing rig you will ever need
Ceso BagayOct 26, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP