- Discovery concept heralds new family of vehicles
- New technology will be previewed
- Expect the concept to be very close to production version
The astonishing pace of product development at Jaguar Land Rover continues with the arrival of a new concept for the next generation LR4/Discovery model.
The 2014 New York Auto Show will mark exactly one year since the reinvented Range Rover Sport made its public debut, and the city's selection for the new Discovery is another nod to the importance of the US market to JLR's long-term strategy.
Just as the latest RR Sport was a big departure from the previous generation, we can also expect a quantum leap for the Discovery Vision Concept. For example, it will have an aluminum structure and will lose its ladder frame construction, both aimed at significantly reducing weight to increase efficiency.
As we can see from the teaser video and photos, the outline of the new Discovery is far more stylized than the brick-shaped LR4, bringing it up to date with the current Range Rover, Sport and Evoque styling.
With the reintroduction of the Discovery nameplate to the US market, this car will spawn a family of vehicles. Just as Range Rover has three models, we can expect the LR2/Freelander to become more closely aligned to the Discovery in terms of styling and technology. There will probably be a third crossover model as well.
All this is laying the groundwork for a third family derived from the reinvented Land Rover Defender, which is due to arrive in 2016. Land Rover has struggled for decades to replace its core product, mainly because the base model doesn't make much profit, but also because it was unable to support a more luxurious model. However, the new family should provide a high-priced flagship Defender as well as a utilitarian model for the farming community.
Speaking of the new Discovery "concept" - expect it to be very close to the production version - Gerry McGovern, Land Rover's Design Director said, "Discovery has been pivotal in helping to build the foundations of the Land Rover brand. It is admired all over the world and loved by its strong customer base. We have created the Vision Concept to share the essence of Land Rover's new age of Discovery and to debut a new, compelling, relevant design direction that connects on an emotional level with customers of today and tomorrow."
What that means is that the Vision will showcase the company's key principles of emotive design, unrivalled ability and ultimate versatility.
We'll have a full report from the concept's NYIAS debut on March 16, 2014 here at www.europeancarmag.com