They say fashion is fleeting but style is timeless. We’re not hip enough to say if "Hackett & Williams Martini Racing = The Coolest Pitstop Ever" is either fashionable or stylish, but it sure was a cool little distraction from our everyday grind.
The short production features a suited-up Williams F1 pit crew going through the motions of servicing an FW37 race car - and when we say "suited up," we mean blazers and ties, not Nomex. Protective gear is indeed visibly present, in the forms of helmets, gloves and shoes, but the effect of those elements paired up with dapper wear makes the team look like a bunch of Daft Punk rejects (in a good way).
The video doesn't work simply because of the anomalous attire, though. Much of the one minute, 12 second clip is in slow-mo, where the air guns they use to remove the wheels sound like actual firearms discharging. Details like the one crewmember wiping the driver's visor with a handkerchief only to return the hanky to his breast pocket, or another adjusting his tie as the racer leaves its pit box, provide comic relief. And the backing track of Baby Baby by Franck Hedin gives the whole affair a perfect amount of faux heft.
Filmed at the Circuito De Jerez, Spain, "Hackett & Williams Martini Racing = The Coolest Pitstop Ever" was produced to herald a new partnership between the Williams F1 team and menswear maker Hackett London. The first race for the Mercedes-powered FW37 is the Australian Grand Prix, March 14.