Super Street Network

 |   |   |  2017 Fiat 124 Spider Stars in New "Blue Pill" Commercial
Subscribe to the Free
Newsletter

2017 Fiat 124 Spider Stars in New "Blue Pill" Commercial

Fiat releases two new ads for the Italian roadster

Conner Golden
May 13, 2016

Remember that rather risque Fiat 500X Super Bowl ad from last year? The spot won both laughs and critical praise for the depiction of an elderly Italian man bemoaning the loss of his final Viagra. Well, the Italian automaker won't let that geriatric love story end on a bad note and returns with another "Blue Pill" ad for the upcoming 2017 Fiat 124 Spider.

This time around, there isn't a blue pill for our hero to accidentally toss into the gas tank of a Fiat 500X, as his medicinal reserves have run dry. As a quick "pick-me-up," he hops into the driver's seat of the 2017 Fiat 124 Spider parked nearby.

Viewers are treated to gorgeous moving shots of the black 124 Spider in action, and we get quite the earful of the deliciously Italian soundtrack from the Spider's 1.4-liter turbocharged four-cylinder. As for the elderly protagonist, well, you'll have to take a look for yourself in the video below. Let's just say it all works out in the end.

In addition to the "No Blue Pill Needed" spot, the 124 Spider stars in a second ad called "Free Like a Bird," featuring gratuitous moving shots of the roadster on tight mountain roads. While moving through the green surroundings, the roadster is chased by a large eagle, eventually coming to rest on the rear decklid of the car. The video was shot using the eagles themselves, with tiny action cams mounted to the birds of prey.

2017 Fiat 124 Spider Free Like a Bird video 02 660x438 Photo 2/2   |   2017 Fiat 124 Spider Free Like a Bird video 02

Take a look at the "No Blue Pill Needed" and "Free as a Bird" videos below.

By Conner Golden
98 Articles

BROWSE CARS BY MARKET

MORE FEATURES

When it comes to putting together a project like this '95 GS-R, you don't just "accidentally" build a car of this caliber.
RodrezAug 19, 2017
A future of PHEVs and electric vehicles seem inevitable, but this Mini at least shows that they can still be plenty of fun to drive.
Dave HumphreysAug 18, 2017
Acura took the covers off the ARX-05 prototype race car at The Quail, A Motorsports Gathering, during Monterey Car Week
Kelly PleskotAug 18, 2017
If you're buying one of the 500 Porsche 911 Turbo S Exclusive Series cars you probably don't want just any wheels. You want special, carbon-fiber ones.
Collin WoodardAug 18, 2017
Preview the October 2017 issue of Super Street, featuring North America’s 1st TCP Magic RX-7; 666HP MR2; Star Road JDM Fairlady Z; 800hp four-rotor FD3S; and more!
Bob HernandezAug 18, 2017
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP