Super Street Network

 |   |   |  2017 Honda Civic Type R Featured in New Ad
Subscribe to the Free
Newsletter

2017 Honda Civic Type R Featured in New Ad

New campaign banks on racing heritage

Alex Nishimoto
May 17, 2017

Any manufacturer with motorsports history will at some point leverage that experience in its marketing. In its latest ad, Honda argues that its involvement in racing not only benefits high-performance models like the 2017 Civic Type R and Si, but also more pedestrian offerings like the Honda Ridgeline pickup.

The new spot, titled "Racing at Heart," shows racing vehicles morphing into production Honda models. We first see the Honda Ridgeline Baja Race Truck, which uses the same 3.5-liter V-6 engine block, heads, and crankshaft as the production Ridgeline, barreling through a rocky valley before its pixels reassemble into the Honda Civic Global Rallycross race car. After launching off a ramp, the Civic transforms into a Honda-powered IndyCar racer, which drives off the track and onto the street. By the time the open-wheel race car brakes for a stop light, it has completely morphed into the new 2017 Honda Civic Type R.

Honda Civic Type R ad 2 Photo 2/34   |   2017 Honda Civic Type R Featured in New Ad

The 30-second commercial is the first in a campaign that aims to link Honda's racing heritage to the vehicles you can buy at the dealership. Hondais certainly not the first automaker to use this angle, but the computer-generated effects are well done. Plus, seeing the Type R on American television further cements the fact that this once-forbidden fruit is finally coming stateside.

Check out the new ad below.

Source: Honda

2017 Honda Civic Type R rear three quarter in motion Photo 3/34   |   2017 Honda Civic Type R Featured in New Ad
2017 Honda Civic Type R engine Photo 34/34   |   2017 Honda Civic Type R Featured in New Ad
By Alex Nishimoto
181 Articles

BROWSE CARS BY MARKET

MORE FEATURES

The engine swap you never expected, stuffed into the '70 Toyota you never saw coming
Aaron BonkFeb 19, 2018
There is a good chance you've never heard of Kyle Ranauro, but you've seen his cars.
Yuta AkaishiFeb 16, 2018
Preview the April 2018 edition of Super Street - on newsstands now!
Bob HernandezFeb 16, 2018
If you compare these photos with Toyota's official teaser, the rounded rear fenders, double-bubble roof, and massive wing all match up.
Collin WoodardFeb 15, 2018
The tuners at Hondata have once again squeezed some impressive power gains out of a Honda engine, this time the Accord's 2.0-liter turbo-four.
Michael CantuFeb 15, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW Honda Civic
NEWS, REVIEWS & SPECS
TO TOP