Super Street Network

Due to the EU’s Global Data Protection Regulation, our website is currently unavailable to visitors from most European countries. We apologize for this inconvenience and encourage you to visit www.motortrend.com for the latest on new cars, car reviews and news, concept cars and auto show coverage, awards and much more.MOTORTREND.COM
 |   |   |  2017 Honda Civic Type R Featured in New Ad
Subscribe to the Free
Newsletter

2017 Honda Civic Type R Featured in New Ad

New campaign banks on racing heritage

Alex Nishimoto
May 17, 2017

Any manufacturer with motorsports history will at some point leverage that experience in its marketing. In its latest ad, Honda argues that its involvement in racing not only benefits high-performance models like the 2017 Civic Type R and Si, but also more pedestrian offerings like the Honda Ridgeline pickup.

The new spot, titled "Racing at Heart," shows racing vehicles morphing into production Honda models. We first see the Honda Ridgeline Baja Race Truck, which uses the same 3.5-liter V-6 engine block, heads, and crankshaft as the production Ridgeline, barreling through a rocky valley before its pixels reassemble into the Honda Civic Global Rallycross race car. After launching off a ramp, the Civic transforms into a Honda-powered IndyCar racer, which drives off the track and onto the street. By the time the open-wheel race car brakes for a stop light, it has completely morphed into the new 2017 Honda Civic Type R.

2019 Honda Civic
$21,450 Base Model (MSRP) MPG Fuel Economy
Honda Civic Type R ad 2 Photo 2/34   |   2017 Honda Civic Type R Featured in New Ad

The 30-second commercial is the first in a campaign that aims to link Honda's racing heritage to the vehicles you can buy at the dealership. Hondais certainly not the first automaker to use this angle, but the computer-generated effects are well done. Plus, seeing the Type R on American television further cements the fact that this once-forbidden fruit is finally coming stateside.

Check out the new ad below.

Source: Honda

2017 Honda Civic Type R rear three quarter in motion Photo 3/34   |   2017 Honda Civic Type R Featured in New Ad
2017 Honda Civic Type R engine Photo 34/34   |   2017 Honda Civic Type R Featured in New Ad
By Alex Nishimoto
200 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Two images that purport to show the all-new 992-generation 911 Turbo have shown up on the internet, and they seem to be the real deal
Ed TahaneyFeb 21, 2019
Aston Martin isn't expected to deliver its third hypercar until late 2021, but it's already teasing the mid-engine coupe codenamed Project 003
Kelly PleskotFeb 20, 2019
Carbon Signal Automotive (CS) might not be a familiar name to most, but it's quickly mastered what neither the best in California or Japan can do yet, which is what's helped put its name onto the map.
Jonathan WongFeb 20, 2019
Speedworks Motorsport opts for the new Toyota Corolla hatchback to take racing in the 2019 British Touring Car Championship
Bob HernandezFeb 20, 2019
The Mercedes-Benz SLC roadster has been discontinued, and to celebrate the automaker has announced a Final Edition
Conner GoldenFeb 19, 2019
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW Honda Civic
NEWS, REVIEWS & SPECS
TO TOP