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Acura NSX Owners Get a Custom Film With Purchase

They also get a second car for free*

Ed Tahaney
Dec 21, 2016

Bet you didn't know Jay Leno's 2017 Acura NSX is number 0003. Okay, maybe you did, and now you can watch its creation in Acura's new campaign video, "NSX Originals."

When you spend at least $157,800 to purchase a brand new 2017 Acura NSX, you also get a personalized digital film that matches the exact specs and serial number of your supercar.

2017 Acura NSX
$156,000 Base Model (MSRP) 21/22 MPG Fuel Economy

If that isn't enough, you also get a customized 1:18 scale model that's identical to your NSX to boot. How cool is that?

Films of the twin-turbo V-6-powered NSX and its three-motor hybrid system can be viewed on the company's microsite and you can watch Leno's slick custom build below.

"The Acura NSX is a bespoke supercar inspired by an original concept, and this campaign speaks directly to that heritage," said Jon Ikeda, Acura VP and general manager, in a release.

Acura also says the series offers behind the scenes action from its state of the art Maryville, Ohio, plant that highlights the NSX's seven key manufacturing moments. They include precision robotic welding, space frame construction, a zirconium bath, paint robotics, three-motor sport hybrid power unit, custom hand assembly, and the rolling dynamometer. Yep, you get all that and the keys to one of the most advanced coupes of the 21st century.

Just think how impressed your friends and family will be when you show them your car's very own birthing movie — not a dry eye in the house, we bet.

Granted, we are sure the kids will definitely enjoy playing with that little NSX replica, so you better hide it or risk breaking it. Also, we think the grownups will much prefer a spin around the track instead. But hey, it's your supercar.

By Ed Tahaney
30 Articles

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