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BMW Reveals M6 Art Car for 24 Hours of Daytona

19th art car was designed by John Baldessari

Ed Tahaney
Dec 2, 2016

Imagine if BMW gave you a race car to paint however you want. What would you do to it?

Well, since 1975, renowned artists like Alexander Calder, Andy Warhol, and Roy Lichtenstein have re-imagined and created some of the most incredible moving works of art in the world.

2018 BMW M6
$119,800 Base Model (MSRP) 14/20 MPG Fuel Economy

Now, conceptual California artist John Baldessari has added his minimalist touch to a BMW M6 GTLM, creating the 19th art car commissioned by the company.

Baldessari's 585-hp M6 made its world debut at Art Basel in Miami Beach this week, and unlike the rest of the pricey artworks at the annual art fair, this one will actually race at the Rolex 24 at Daytona on January 28 and 29.

John Baldessari BMW M6 GTLM rear 660x440 Photo 2/12   |   John Baldessari BMW M6 GTLM rear

We can't wait to see the car, which is mostly white with a yellow triangle on the hood, giant red dot on the roof, and a massive sky blue wing, test its mettle on the track. It even has the word FAST emblazoned on the driver's door.

"I have done only one work in my life involving a car before, and that was an image of a car. So for the BMW Art Car project, I entered uncharted territory, not just in terms of the subject, but also moving from two- to three-dimensional art. A challenge I did enjoy!" Baldessari said in a statement.

"The ideas all came at once: for instance, the red dot on the roof, so you can see it from above, FAST on one side and a picture of the car on the other side. I like the ambiguity, having two-dimension and three-dimension at the same time. Considering the car as an icon of contemporary life, my concept turned out playfully satirical, but it also highlights some of the trademark ideas that I use. So you can say, the BMW Art Car is definitely a typical Baldessari and the fastest artwork I ever created!"

There's no doubt about that. Back in 1975, Alexander Calder was the first artist to design a car for BMW. Calder'swild BMW 3.0 CSL was raced at the 24 Hours of Le Mans and his 3.0 still looks amazing today, too.

Source: BMW

John Baldessari BMW M6 GTLM front Miami Beach Photo 3/12   |   BMW Reveals M6 Art Car for 24 Hours of Daytona
By Ed Tahaney
84 Articles

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