Super Street Network

Due to the EU’s Global Data Protection Regulation, our website is currently unavailable to visitors from most European countries. We apologize for this inconvenience and encourage you to visit www.motortrend.com for the latest on new cars, car reviews and news, concept cars and auto show coverage, awards and much more.MOTORTREND.COM
 |   |   |  Chevrolet Introduces Life-Sized Lego Batmobile at Detroit Auto Show
Subscribe to the Free
Newsletter

Chevrolet Introduces Life-Sized Lego Batmobile at Detroit Auto Show

Partners with Warner Bros. for “The Lego Batman Movie”

Michael Cantu
Jan 17, 2017

The Caped Crusader and Chevrolet have joined forces to promote the February 10 release of "The Lego Batman Movie." The Bat Signal shined on GM's Renaissance Center headquarters in downtown Detroit the evening before Chevrolet revealed its 17-foot Lego Batmobile at the first public day of the North American International Auto Show.

Chevrolet, in conjunction with Detroit's Cody Rouge community, A World in Motion, and First Lego League, unveiled the 1,695-pound life-sized Lego Batmobile that took 1,833 hours to build and consists of 344,187 Lego bricks. Inspired by Batman's Speedwagon in the upcoming movie, the Lego sculpture is almost 7 feet high, over 9 feet wide, uses 17 colors, and is supported by an interior frame made from more than 86 feet of square tube aluminum.

Chevrolet LEGO Batmobile at 2017 Detroit auto show 2 Photo 2/16   |   Chevrolet LEGO Batmobile at 2017 Detroit auto show 2

"To work on the LEGOBatmobile with Warner Bros. is an absolute thrill for us at Chevy," said Chevrolet's U.S. president of marketing, Paul Edwards, in a release. "Many of the themes in 'The LEGOBatman Movie,' like imagination, family and community, align perfectly with our Chevy brand values and add to the value of the partnership."

Expect to see Chevrolet's Lego Batmobile in the next installment of the automaker's "Real People, Not Actors" campaign that also features real Lego figurines. The Lego Batmobile will be on display in Detroit until January 22.

Source: Chevrolet

Chevrolet LEGO Batmobile at 2017 Detroit auto show 7 Photo 3/16   |   Chevrolet Introduces Life-Sized Lego Batmobile at Detroit Auto Show
Chevrolet LEGO Batmobile at 2017 Detroit auto show 6 Photo 16/16   |   Chevrolet Introduces Life-Sized Lego Batmobile at Detroit Auto Show
By Michael Cantu
22 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Jean-Francois "JF" Boucher doesn't have any problems dealing with sponsors. That's because he built his car alone and for himself, without any sponsors, and he's proud of it
Austin LottMar 22, 2019
Audi managed to wring 610 hp out of a turbocharged 2.0-liter four-cylinder engine for its 2019 RS 5 DTM race car
Alex NishimotoMar 21, 2019
This June, ENEOS will send driver Dai Yoshihara to the Pikes Peak International Hill Climb with the Evasive Motorsports-prepped 900HP, 2JZ Toyota 86
Bob HernandezMar 20, 2019
How does a Corvette guru pick up Nissan's beloved Z?
Sam DuMar 20, 2019
A jam-packed day of all things STI topped with a glimpse at the 2020 WRX STI S209 bound for U.S. soil.
David IshikawaMar 19, 2019
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP