Super Street Network

 |   |   |  Chevrolet Introduces Life-Sized Lego Batmobile at Detroit Auto Show
Subscribe to the Free
Newsletter

Chevrolet Introduces Life-Sized Lego Batmobile at Detroit Auto Show

Partners with Warner Bros. for “The Lego Batman Movie”

Michael Cantu
Jan 17, 2017

The Caped Crusader and Chevrolet have joined forces to promote the February 10 release of "The Lego Batman Movie." The Bat Signal shined on GM's Renaissance Center headquarters in downtown Detroit the evening before Chevrolet revealed its 17-foot Lego Batmobile at the first public day of the North American International Auto Show.

Chevrolet, in conjunction with Detroit's Cody Rouge community, A World in Motion, and First Lego League, unveiled the 1,695-pound life-sized Lego Batmobile that took 1,833 hours to build and consists of 344,187 Lego bricks. Inspired by Batman's Speedwagon in the upcoming movie, the Lego sculpture is almost 7 feet high, over 9 feet wide, uses 17 colors, and is supported by an interior frame made from more than 86 feet of square tube aluminum.

Chevrolet LEGO Batmobile at 2017 Detroit auto show 2 Photo 2/16   |   Chevrolet LEGO Batmobile at 2017 Detroit auto show 2

"To work on the LEGOBatmobile with Warner Bros. is an absolute thrill for us at Chevy," said Chevrolet's U.S. president of marketing, Paul Edwards, in a release. "Many of the themes in 'The LEGOBatman Movie,' like imagination, family and community, align perfectly with our Chevy brand values and add to the value of the partnership."

Expect to see Chevrolet's Lego Batmobile in the next installment of the automaker's "Real People, Not Actors" campaign that also features real Lego figurines. The Lego Batmobile will be on display in Detroit until January 22.

Source: Chevrolet

Chevrolet LEGO Batmobile at 2017 Detroit auto show 7 Photo 3/16   |   Chevrolet Introduces Life-Sized Lego Batmobile at Detroit Auto Show
Chevrolet LEGO Batmobile at 2017 Detroit auto show 6 Photo 16/16   |   Chevrolet Introduces Life-Sized Lego Batmobile at Detroit Auto Show
By Michael Cantu
21 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Cyan Racing, formerly known as Polestar Racing, is partnering with Lynk & Co to take on the FIA World Touring Car Cup in 2019.
Kelly PleskotOct 22, 2018
As the chief engineer of the 2019 Acura NSX program, Satoshi Mizukami’s main goal of this year’s refresh is “more emotional involvement.”
ManufacturerOct 19, 2018
More often than not someone describing their dream garage will list at least one of Honda's Type Rs. Adam Elghriany is one of the lucky few to make his dream a reality.
RodrezOct 19, 2018
The R8 is already the most powerful vehicle in the Audi lineup, but a new limited edition increases the supercar’s performance even further.
Kelly PleskotOct 18, 2018
You shouldn't judge a book by its cover—but when the cover looks this good, and underneath is a big honkin' V8, maybe prejudging ain't such a bad thing.
Bob HernandezOct 17, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP