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Mercedes SLS Design - In Search Of New

Feb 10, 2010

All the plot lines have been plotted, all the colors named, all the emotions emoted. It's been said everything worth doing has been done before. All we are left with are variations of themes long since discovered.

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Even sitting here writing this very column, agonizing about creating an undiscovered string of sentences, an idea even, I'm sure some poor sap has already done it, probably hundreds of years ago, chiseling it into some rock in the Netherlands. In fact, I bet that same guy was lamenting that even his thoughts weren't original but simply a rehash scribbled in sloth poo on the walls of some dank cave.

It makes me want to scream. Or at least put together a few random words just to say I've created something original, something like "titanium retinal mitosis" or "interstellar manifold injection." I'm betting those words have never been in such close proximity. They probably have though.

It's been said that those who don't remember the past are condemned to repeat it. In regards to automotive design, that's both a blessing and a curse.

I've got to wonder if car designers agonize over the same thing. They must, it's part of the creative process. Design a vehicle (which, by the way, has already been done) truly unique. I'm not talking about the crazy futuristic cartoons we get from design students (some of which are very cool) but a car that has actual merit.

Which brings me to the Mercedes SLS.

The gull-wing door thing and all, you guys did that already. Did you get a deal on Lambo doors or something or is the idea well sucked dry? That the SLS is a fine performance vehicle is without question. The gull-wing door thing though, that tune played out in the 1950s (it wasn't that good of a design solution anyway). How about moving on and building something really original?

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In truth, I like the way the SLS looks. It's got just the right amount of retro to make it look like a fully modernized 40-year-old 300 SL. I wonder if any of the MBZ designers thought about that. They were tasked with recreating a classic. What about designing a modern classic, a car we can appreciate 50 years from now? And who knows, maybe someone will be tasked with recreating it.

I refuse to accept that our creative consciousness has hit a wall. I guess the trick is trying to break through it and see the other side. In the meantime, I will continue the bang my head against said wall and try to create something truly unique, something like:

Transgenic vehicular induction. Try looking that up on Google.

Les Bidrawn



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