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Targa Trophy Road Rally Announces 2010 Schedule

May 28, 2010

Los Angeles, Calif. – April 27, 2010 – Targa Trophy, North America’s premier automotive lifestyle rally event, has announced the official 2010 schedule of events. The three events of the season will be held in three separate regions including Southern California, Northern California, and Arizona.

For the fourth consecutive year, the Targa Trophy road rally will hold a series of events, and for the second consecutive year the event series will be a Triple Crown that bridges together three key markets. Various W Hotels will serve as the host of the event series beginning with the brand new W Hollywood to W San Diego on June 25 and 26. W San Francisco and W Silicon Valley will host the second event on August 27 and 28, with W Scottsdale, Arizona ending the series on October 22 and 23, 2010.

Each location will include an immersive and interactive experience for the participants and fans of the rally. Each event will include public/private receptions, driver awards ceremonies, expo showcase, and public pre- and after-parties all held on the W Hotel properties. Targa Trophy will integrate the entertainment industry through live film screenings of the automotive and racing niche genres including Hollywood productions, independent films and documentaries.

“We are tremendously pleased with the destinations and the schedule of events this year,” said Jason Overell, founder of Targa Trophy. “Targa Trophy will bring a never-before seen lifestyle experience to the participants and fans of not only car culture but those interested in music, fashion, art, design, and entertainment.”

The events will be highlighted by one hundred driver participants with a range of vehicles that include sportscars, supercars, and everything in between. A nightlife component will be held at each venue to begin and end the events with a celebration. Additional features will be added per event with more information to follow.

For more information visit: www.targatrophy.com.

ABOUT TARGA TROPHY TRIPLE CROWN ROAD RALLY SERIES 2010

The fourth annual Targa Trophy Triple Crown Championship road rally event series is back for a new year, this time partnered with select venues of the contemporary lifestyle brand W Hotels, to create the ultimate road rally and lifestyle event in North America. This year's series captures the essence of combining contemporary automotive and luxury lifestyle genres that haven’t been previously explored by other automotive events. For the first time, Targa Trophy stretches to three key markets with five W Hotel properties acting as the official host venues, from W Hollywood to W San Diego June 25 & 26, W San Francisco to W Silicone Valley August 27 & 28, and ending in W Scottsdale, Arizona October 22 & 23. It’s a scene of privately owned specialty sports cars and their owners driving on strategically mapped routes through some of America’s finest cities and back roads. Pair this with top tier entertainment and authentic automotive lifestyle scenarios through live event experiences including pre- and after-parties, private receptions, and expo showcases to create the core elements of a Targa Trophy event. It integrates not just car culture, but fashion, film and music, all integral elements for both W Hotels and Targa Trophy. Road rally entrants are subject to eligibility requirements, which allow for up to 100 vehicles to compete in each rally event. For more information and to register for any rally, visit: www.targatrophy.com.

ABOUT MULSANNE ENTERTAINMENT

Mulsanne Entertainment focuses on automotive lifestyle events in the genres of rally, racing, green and social marketing publicity events. Mulsanne's marquee event is the annual Targa Trophy Triple Crown rally series, where innovative event production and cutting edge marketing have brought demand from notable brands and entities such as Mercedes AMG, W Hotels, Harrah's Rincon Casino, South Coast Plaza, Saks Fifth Avenue, Smart Water, Modern Luxury Media, Quintessentially, Hollywood Roosevelt Hotel, Global Motorsports Group, Meridian Sound Systems, Recaro, Ferrari Maserati Newport Beach & San Diego, Sparco, Symbolic Motors, Pioneer Porsche, Aston Martin Newport Beach, BBi Autosport, RB Tech, Sparco and LUZ by Houman. Previous clients of owner, Jason Overell, have included: Lamborghini, Bentley, Armani Exchange, My Space, Fox Studios, IGN, Fred Segal, Revlon, Wasatch Yachts, Moet & Chandon Champagne, Grey Goose Premium Vodka, Westfield Malls, Starwood W Hotels, Thompson Hotels, Symbolic Motor Car Company, Museum of Contemporary Art San Diego, Oliver McMillan Commercial Development, San Diego Film Festival, 944 Magazine and Modern Luxury Publications.

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