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Audi A7 Sportback - Web Exclusive

Live from Munich: World premiere of Audi A7 Sportback

Jul 20, 2010

• Monday, July 26, 8.30 p.m. (CEST), Pinakothek der Moderne, Munich

• TV: Satellite broadcast (downlink available)

• Web: Live streaming

• Footage: Accessible via Audi MediaServices and the cms-GOMEX media platform

• On-site services: Camera teams, editing facilities, report filing via SNG / FTP

Ingolstadt, July 20, 2010 – In the unique ambience of the art museum “Pinakothek der Moderne”, Audi is presenting a one-of-a-kind car: the new Audi A7 Sportback. With the sporty elegance of a coupe and the functionality of a fivedoor car, the A7 Sportback cuts a distinguished figure in the luxury class. In line with the principle of “Vorsprung durch Technik” and demonstrating an overall concept that outclasses the competition, it redefines the large coupe segment.

Moreover, with its high-efficiency engines, the Audi A7 Sportback embodies our engineers' understanding of efficiency in this vehicle class. And with the A7 Sportback, Audi is setting additional milestones with its innovative offerings in terms of infotainment, assistance systems, driveability, comfort and safety.

World premiere of Audi A7 Sportback
Monday, July 26, 2010
8.30 p.m. (CEST), Pinakothek der Moderne

After the world premiere, you will have the opportunity to conduct individual interviews. Please let us know which members of the Audi Board of Management you wish to interview.

If interested, please contact our TV and radio coordinator, Florian Otto, in good time ( / Tel: 0841 / 89 47562). Likewise, if you need technical support (camera teams, editing suites) for your TV, web TV, or radio productions, please give us sufficient advance notice.

You will receive TV footage and audio material after the world premiere. For easy access to the material (text, photos, web videos, TV footage), we also recommend Audi MediaServices at

A live ingest from the satellite to the cms-GOMEX media platform ( will be offered for direct access by editorial offices without satellite reception (Internet, editorial offices in the United States, Asia, Middle East) and for editorial offices after the event.

You can also follow the Audi A7 Sportback world premiere streamed live over the Internet at

Satellite data for “World premiere of Audi A7 Sportback” (Western Europe only)

Feed times
July 26, 2010

8.20 – 8.30 p.m. CEST / 6.20 – 6.30 p.m. GMT VIP statements 8.30 – 9.15 p.m. CEST / 6.30 – 7.15 p.m. GMT World premiere live feed 10.30 – 10.45 p.m. CEST / 8.30 – 8.45 p.m. GMT “Best of ...”

Satellite AB3; 5° West
Transponder (digital) KB 10; channel C
Downlink frequency 11579 MHz
Polarization X (horizontal)
Encoding MPG 2 / 4:2:2 / Adtec
Symbol rate 6.6665 Mbaud
FEC 7/8

Video standard 625/PAL 16:9 SD feed
Audio Channel 1: German (original)
Channel 2: English (translation)

Contact at SNG: +49-172-69 90 159

Webcast links for “World premiere of Audi A7 Sportback” Link with broadcast site
The link with broadcast site already includes a broadcast site and can be directly integrated as a pop-up link.

http://www.thomsonwebcast. net/de/dispatching/?event_id=5ac4e243c8594eecd6ee55a0077bbe62&po rtal_id=31b57bbc7623c774aa94b93e9cb9b4ea&language=de

http://www.thomsonwebcast. net/de/dispatching/?event_id=5ac4e243c8594eecd6ee55a0077bbe62&po rtal_id=31b57bbc7623c774aa94b93e9cb9b4ea&language=en

iFrame link
The iFrame link contains only a player and can therefore be embedded on a website.

http://www.thomsonwebcast. net/de/dispatching/?event_id=5ac4e243c8594eecd6ee55a0077bbe62&po rtal_id=88fef85ff4212311753dff6f3c0afece&language=de

http://www.thomsonwebcast. net/de/dispatching/?event_id=5ac4e243c8594eecd6ee55a0077bbe62&po rtal_id=88fef85ff4212311753dff6f3c0afece&language=en



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