Super Street Network

 |   |   |  Audi Taps Musician Kenny G for Super Bowl Spot - Web Exclusive

Audi Taps Musician Kenny G for Super Bowl Spot - Web Exclusive

Grammy-winning saxophonist Kenny G will make a humorous appearance in the brand's 60-second spot during Super Bowl XLV.

Feb 3, 2011

  • Multiplatinum selling saxophonist Kenny G to make satirical appearance in Audi's 60-second spot during Super Bowl XLV
  • Comical online teaser video featuring Kenny G launches today at YouTube.com/AudiofAmerica

Epcp_1102_01_o+audi_taps_kenny_g_for_super_bowl_spot+kenny_g Photo 2/2   |   Audi Taps Musician Kenny G for Super Bowl Spot - Web Exclusive

Audi today announced that Grammy-winning saxophonist Kenny G will make a humorous appearance in the brand's 60-second spot during Super Bowl XLV. The ad, set to air in the first break after kick-off on February 6, 2011, will feature an adventurous prison escape scene that culminates with a comical cameo by Kenny G as the luxury prison Riot Suppressor.

Launching today, an online teaser video featuring Kenny G as the Riot Suppressor can be viewed at YouTube.com/AudiofAmerica.

Audi's upcoming Super Bowl spot called "Release the Hounds" follows two pretentious inmates as they attempt to break out of a luxury prison. Challenging viewers to re-think luxury, the ad will feature a number of elements that recall the heyday of old lux. The multiplatinum sax man Kenny G was chosen for his unmistakable music, whose songs and stylings brings the audience back to a certain era.

Audi's 2011 Super Bowl spot also will feature the award-winning 2011 A8 sedan, Audi's most technologically-advanced vehicle and the apex of Audi's new luxury lineup.

The past three years Audi has delivered highly-rated spots, including last year's "Green Car" ad featuring the Audi A3 TDI, Green Car Journal's 2010 "Green Car of the Year," and a soundtrack created by rock legends Cheap Trick. The 2009 spot featured actor Jason Statham in a series of high-speed chase scenes involving luxury competitors, sending the dual message that luxury is evolving. The 2008 Audi spot delivered a parody of the movie "The Godfather" and signaled that the brand was ready to challenge the perceived luxury leaders by "putting luxury on notice."

BROWSE CARS BY MARKET

MORE FEATURES

A new study claims that roof racks were responsible for 100 million gallons of fuel consumption in the U.S. in 2015.
Erick AyapanaApr 28, 2016
This tech heavy Jaguar has everything it needs to go head to head with the likes of the BMW 5-series, Audi A6 and Mercedes E-class.
Colin RyanApr 28, 2016
The Porsche Cayenne Platinum Edition has been announced and it comes with an array of additional standard equipment compared to the standard car.
Stefan OgbacApr 28, 2016
CLICK TO PLAY WITH AUDIO
Volkswagen has unveiled a new small turbocharged four-cylinder engine that will replace the existing 1.4-liter unit used in various models.
Stefan OgbacApr 28, 2016
We look at the latest and greatest products for car fans.
Bob HernandezApr 27, 2016

SEARCH ARTICLES BY MAKE/MODEL

Search
TO TOP