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Continental Debuts New Tire for the GRAND-AM Rolex Series during 24 at Daytona Race

Mar 2, 2011

GRAND-AM 24 at Daytona race begins Continental Tire’s expanded commitment to GRAND-AM Road Racing as it becomes the official tire of the GRAND-AM Rolex Sports Car Series. The new official series status complements our previously announced in 2010 title sponsorship of the GRAND-AM Continental Tire Sports Car Challenge. This race embarks the official introduction of the new Continental race tire which will be featured on all GRAND-AM DP class cars.

“Continental Tire is committed to being a leading force in motorsports, and becoming the official tire of the GRAND-AM Rolex Sports Car Series is part of that strategy,” said Bill Caldwell, vice president of sales and marketing, Continental Tire. “The Rolex series is one of the most highly-regarded racing series in the U.S., and will be a perfect format to emphasize the capabilities of our Continental ExtremeContact race tires.”

The GRAND-AM Rolex Sports Car Series is one of the most competitive professional road racing series in North America. The two easily distinguishable classes make the racing easy to follow, with the series featuring purpose-built Daytona Prototypes and the production-based GT division in which cars such as Porsches, Ferraris, Mustangs and Mazdas compete. The GRAND-AM Road Racing model has revolutionized racing with its electric battles at the front of the field and close finishes in virtually every race. The season opening Rolex 24 at Daytona is North America’s premier sports car event and has become a “race of champions” featuring stars from NASCAR, IndyCar, F1, and international sports car series.

Continental Tire and GRAND-AM have conducted a series of testing throughout the 2010 season, allowing the development of the tire technology to enhance the level of competitive racing for their official Rolex Series racing debut at the 2011 Rolex 24 at Daytona.

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