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Yokohama Tires iPad Application

Mar 10, 2011

Yokohama Tire Corporation's new iPad app ­ the Yokohama Tire Explorer ­ introduced at the recent LA Auto Show is now available free on iTunes.

Epcp_1103_01_z+yokohama+ipad_add Photo 2/2   |   Yokohama Tires iPad Application

“iPad apps are a new and unique way for consumers to get information”, said Alan Holtschneider, Yokohama manager, advertising, promotions & events. “Yokohama’s app takes advantage of the iPad¹s touch gesture technology and provides consumers an interactive, graphically-appealing way to learn about our tires.²

Holtschneider said “The app features videos and information on the technology behind Yokohama¹s consumer tires. ADVAN®, GEOLANDAR®, AVID® ENVigor® ,S.drive® and the orange oil-infused dB Super E-spec all have their respective sections for users to explore. There’s information on tire compounds, tread design and construction, along with a ŒTireology¹ section and fun facts about tires. We hope consumers will find the Yokohama app an engaging tool, especially as they begin to consider replacement tires for their vehicle.”

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