Super Street Network

 |   |   |  Yokohama Tire Corporation Kicks-Off Los Angeles Angels Baseball Sponsorship

Yokohama Tire Corporation Kicks-Off Los Angeles Angels Baseball Sponsorship

Apr 14, 2011

Promotions include Angels’ 50th anniversary Fleece Blanket Night

Epcp_1104_01_z+yokohama_tires_sponsorship+los_angeles_angels Photo 2/2   |   Yokohama Tire Corporation Kicks-Off Los Angeles Angels Baseball Sponsorship

Yokohama Tire Corporation is helping the Los Angeles Angels celebrate their 50th anniversary by sponsoring the team throughout the 2011 season. This is the second consecutive year the Fullerton, California-based tire maker is partnering with the organization (American League baseball team.)

As part of Yokohama’s sponsorship, all fans in attendance at tonight’s game against Cleveland will receive an Angels’ 50th anniversary fleece blanket featuring a Yokohama logo. Yokohama-sponsored off-road racer and champion Cameron Steele will toss the ceremonial first pitch out prior to the game.

According to Shawn Denlein, Yokohama director of sales, Consumer Products, the sponsorship also includes a combination of signage behind home plate and in the “Angel Stadium of Anaheim” outfield; pre-game, post-game and in-game spots on the Angels flagship radio station throughout the season; in-stadium displays, and in-game announcements on the public address system and LED scoreboard.

“Partnering with the Angels, who play less than 10 miles from our U.S. headquarters, will be advantageous for Yokohama in several ways,” said Denlein. “We’ll receive phenomenal exposure throughout the second largest market in the country and, as we’ve experienced with our NBA and NFL sponsorships, it will help our dealers increase their sales through our connection with a sports team that has dedicated fans.”

Yokohama’s expanding sports marketing partnerships include two NBA teams, the Boston Celtics and the Houston Rockets. Yokohama also sponsored three NFL teams in 2010: the Dallas Cowboys, Baltimore Ravens and Denver Broncos.

“Our dealers are able to generate store traffic and create local consumer excitement within their communities,” said Denlein. “Plus, sports sponsorships offer incredible brand visibility and are a great platform to promote our line-up of tires, ranging from the AVID® ENVigor™ to the eco-friendly, orange-oil infused dB Super E-spec™.”

BROWSE CARS BY MARKET

MORE FEATURES

The Honda Civic Hatchback prototype will debut at the 2016 Geneva auto show. Get more details here.
Stefan OgbacFeb 10, 2016
The BMW M2 MotoGP safety car has been revealed before it begins duty at the start of the 2016 MotoGP season next month.
Erick AyapanaFeb 10, 2016
Regardless of anything you might think, Fugu Z is a great project with a sincere backstory.
Aiden G.Feb 10, 2016
CLICK TO PLAY WITH AUDIO
Driving the latest grown-up version of the Mini. Can it be luxurious and fun at the same time?
Ryan JurneckaFeb 9, 2016
Alpina has released full details of its newest model: the 2017 BMW Alpina B7 xDrive sedan, which will be the most powerful variant of the new BMW 7 Series.
Jason UdyFeb 8, 2016

SEARCH ARTICLES BY MAKE/MODEL

Search
TO TOP