Super Street Network

 |   |   |  Yokohama Tire Corporation Kicks-Off Los Angeles Angels Baseball Sponsorship

Yokohama Tire Corporation Kicks-Off Los Angeles Angels Baseball Sponsorship

Apr 14, 2011
SHARE

Promotions include Angels’ 50th anniversary Fleece Blanket Night

Epcp_1104_01_z+yokohama_tires_sponsorship+los_angeles_angels Photo 2/2   |   Yokohama Tire Corporation Kicks-Off Los Angeles Angels Baseball Sponsorship

Yokohama Tire Corporation is helping the Los Angeles Angels celebrate their 50th anniversary by sponsoring the team throughout the 2011 season. This is the second consecutive year the Fullerton, California-based tire maker is partnering with the organization (American League baseball team.)

As part of Yokohama’s sponsorship, all fans in attendance at tonight’s game against Cleveland will receive an Angels’ 50th anniversary fleece blanket featuring a Yokohama logo. Yokohama-sponsored off-road racer and champion Cameron Steele will toss the ceremonial first pitch out prior to the game.

According to Shawn Denlein, Yokohama director of sales, Consumer Products, the sponsorship also includes a combination of signage behind home plate and in the “Angel Stadium of Anaheim” outfield; pre-game, post-game and in-game spots on the Angels flagship radio station throughout the season; in-stadium displays, and in-game announcements on the public address system and LED scoreboard.

“Partnering with the Angels, who play less than 10 miles from our U.S. headquarters, will be advantageous for Yokohama in several ways,” said Denlein. “We’ll receive phenomenal exposure throughout the second largest market in the country and, as we’ve experienced with our NBA and NFL sponsorships, it will help our dealers increase their sales through our connection with a sports team that has dedicated fans.”

Yokohama’s expanding sports marketing partnerships include two NBA teams, the Boston Celtics and the Houston Rockets. Yokohama also sponsored three NFL teams in 2010: the Dallas Cowboys, Baltimore Ravens and Denver Broncos.

“Our dealers are able to generate store traffic and create local consumer excitement within their communities,” said Denlein. “Plus, sports sponsorships offer incredible brand visibility and are a great platform to promote our line-up of tires, ranging from the AVID® ENVigor™ to the eco-friendly, orange-oil infused dB Super E-spec™.”

SHARE ARTICLE

RELATED ARTICLES

BROWSE CARS BY MARKET

MORE FEATURES

Beautiful bug-eyed '02 Subie from the bay
Aaron BonkMar 25, 2015
The "most aggressive road-going iteration" of the new Miata is coming
Alex NishimotoMar 25, 2015
V-8 engine packs 562 hp.
Conner GoldenMar 25, 2015
Entering the 2015 season with more power and less drag.
Erick AyapanaMar 24, 2015
Special model isn't coming to the U.S., but we can still drool over it.
Karla SanchezMar 19, 2015

SEARCH ARTICLES BY MAKE/MODEL

Search
TO TOP