Super Street Network

 |   |   |  Yokohama Tire Corporation Wins Silver ADDY Award for iPad App

Yokohama Tire Corporation Wins Silver ADDY Award for iPad App

Apr 12, 2011

The Yokohama Tire Explorer iPad app – published on iTunes in March – captured a Silver ADDY® Award in the Mobile Marketing category at the recent Los Angeles area chapter of the American Advertising Federation’s (AAF) regional award show on March 25 at the Beverly Hilton Hotel in Beverly Hills, California.

Epcp_1103_01_z+yokohama_tire_ipad_app+silver_addy_award Photo 2/2   |   Yokohama Tire Corporation Wins Silver ADDY Award for iPad App

“The ADDY Awards are the largest and most competitive in the creative industry,” said Alan Holtschneider, Yokohama manager, advertising, promotions & events. “Being recognized by the AAF is truly an achievement because the judging was based on creativity and effective messaging. And since there were no gold winners in the category, Yokohama essentially took the top prize in mobile marketing!”

The Yokohama Tire Explorer app was designed by Yokohama’s ad agency Kovel/Fuller and is free to consumers on iTunes. It features videos and information on the technology behind Yokohama’s consumer tires. ADVAN®, GEOLANDAR®, AVID® ENVigor™, S.drive® and the orange oil-infused dB Super E-spec™ all have their respective sections for users to explore. There is information on tire compounds, tread design and construction, along with a ‘Tireology” section and fun facts about tires.

The regional ADDY Awards are the first of a three-tiered national competition, which annually attract more than 60,000 entries in local competitions. ADDYs recognize and reward creative excellence in the art of advertising, graphic design and web design. The national finals are June 4 in San Diego.

BROWSE CARS BY MARKET

MORE FEATURES

The Audi RS Q3 Performance has been revealed ahead of its official debut at the 2016 Geneva auto show.
Stefan OgbacFeb 4, 2016
After nearly 13 years of existence, Scion is closing shop, and we're super bummed about Toyota's youth brand going bye-bye.
Jofel TolosaFeb 4, 2016
Ferrari, Porsche, and Lamborghini—brace yourselves. The new Slovakian supercar is coming!
Matt ZuchowskiFeb 4, 2016

Featured Video

CLICK TO PLAY WITH AUDIO
Sage Karam joins Scott Pruett and Lexus F Performance Racing to pilot the RC F GT3 in the IMSA WeatherTech SportsCar Championship.
Megan StewartFeb 3, 2016
Dates for the final three installments in the "Fast and Furious" franchise have been announced
Megan StewartFeb 3, 2016

SEARCH ARTICLES BY MAKE/MODEL

Search
TO TOP