Super Street Network

 |   |   |  Yokohama Tire Corporation Wins Silver ADDY Award for iPad App

Yokohama Tire Corporation Wins Silver ADDY Award for iPad App

Apr 12, 2011
SHARE

The Yokohama Tire Explorer iPad app – published on iTunes in March – captured a Silver ADDY® Award in the Mobile Marketing category at the recent Los Angeles area chapter of the American Advertising Federation’s (AAF) regional award show on March 25 at the Beverly Hilton Hotel in Beverly Hills, California.

Epcp_1103_01_z+yokohama_tire_ipad_app+silver_addy_award Photo 2/2   |   Yokohama Tire Corporation Wins Silver ADDY Award for iPad App

“The ADDY Awards are the largest and most competitive in the creative industry,” said Alan Holtschneider, Yokohama manager, advertising, promotions & events. “Being recognized by the AAF is truly an achievement because the judging was based on creativity and effective messaging. And since there were no gold winners in the category, Yokohama essentially took the top prize in mobile marketing!”

The Yokohama Tire Explorer app was designed by Yokohama’s ad agency Kovel/Fuller and is free to consumers on iTunes. It features videos and information on the technology behind Yokohama’s consumer tires. ADVAN®, GEOLANDAR®, AVID® ENVigor™, S.drive® and the orange oil-infused dB Super E-spec™ all have their respective sections for users to explore. There is information on tire compounds, tread design and construction, along with a ‘Tireology” section and fun facts about tires.

The regional ADDY Awards are the first of a three-tiered national competition, which annually attract more than 60,000 entries in local competitions. ADDYs recognize and reward creative excellence in the art of advertising, graphic design and web design. The national finals are June 4 in San Diego.

SHARE ARTICLE

RELATED ARTICLES

BROWSE CARS BY MARKET

MORE FEATURES

Replaces Autobiography Black as flagship Range Rover.
Jake HolmesMar 31, 2015
Volvo is going to build its first-ever U.S. plant.
Karla SanchezMar 31, 2015
The No. 23 Nissan GT-R NISMO GT3 caught air at the Nürburgring killing one and injuring several others
Jason UdyMar 31, 2015
Land Rover teams up with designer Paul Smith for a completely bespoke Defender.
Megan StewartMar 31, 2015
Yes, it’s a Porsche in Super Street, and yes it’s muh-f*ckin’ badass!
Jofel TolosaMar 30, 2015

SEARCH ARTICLES BY MAKE/MODEL

Search
TO TOP