Super Street Network

 |   |   |  Yokohama Tire Corporation Wins Silver ADDY Award for iPad App

Yokohama Tire Corporation Wins Silver ADDY Award for iPad App

Apr 12, 2011

The Yokohama Tire Explorer iPad app – published on iTunes in March – captured a Silver ADDY® Award in the Mobile Marketing category at the recent Los Angeles area chapter of the American Advertising Federation’s (AAF) regional award show on March 25 at the Beverly Hilton Hotel in Beverly Hills, California.

Epcp_1103_01_z+yokohama_tire_ipad_app+silver_addy_award Photo 2/2   |   Yokohama Tire Corporation Wins Silver ADDY Award for iPad App

“The ADDY Awards are the largest and most competitive in the creative industry,” said Alan Holtschneider, Yokohama manager, advertising, promotions & events. “Being recognized by the AAF is truly an achievement because the judging was based on creativity and effective messaging. And since there were no gold winners in the category, Yokohama essentially took the top prize in mobile marketing!”

The Yokohama Tire Explorer app was designed by Yokohama’s ad agency Kovel/Fuller and is free to consumers on iTunes. It features videos and information on the technology behind Yokohama’s consumer tires. ADVAN®, GEOLANDAR®, AVID® ENVigor™, S.drive® and the orange oil-infused dB Super E-spec™ all have their respective sections for users to explore. There is information on tire compounds, tread design and construction, along with a ‘Tireology” section and fun facts about tires.

The regional ADDY Awards are the first of a three-tiered national competition, which annually attract more than 60,000 entries in local competitions. ADDYs recognize and reward creative excellence in the art of advertising, graphic design and web design. The national finals are June 4 in San Diego.

BROWSE CARS BY MARKET

MORE FEATURES

Shaking down RAD Dan Burkett's refreshed Toyota Supra Mk4 before he heads to Round 1 of the 2016 Formula D Pro2 Championship
Bob HernandezApr 29, 2016
If you're a Porsche fan, Xbox One owner, and you haven't picked up Forza Motorsport 6 yet — you will definitely have to now.
Ryan JurneckaApr 29, 2016
The 2016 BMW M4 GTS will serve as the official safety car for the 2016 DTM racing series.
Erick AyapanaApr 29, 2016
CLICK TO PLAY WITH AUDIO
A low-mileage 1998 McLaren F1 is being offered for sale by McLaren Special Operations (MSO). The car has gone just 2,800 miles over the past 18 years.
Jason UdyApr 29, 2016
NASCAR-Powered S13, 3-Series Evolution, Art In Motion, Pizza & Pages 2, Exhaust S'mores, and more!
Apr 29, 2016

SEARCH ARTICLES BY MAKE/MODEL

Search
TO TOP