Super Street Network

 |   |   |  Porsche to Build New U.S. Headquarters in Atlanta - Web Exclusive
Subscribe to the Free
Newsletter

Porsche to Build New U.S. Headquarters in Atlanta - Web Exclusive

New headquarters will house nearly all U.S. Porsche colleagues under one roof, including a dramatic customer experience center and test track

May 12, 2011

ATLANTA - Porsche Cars North America (PCNA) today announced it will build a new headquarters in Atlanta, the city it has called home for thirteen years.

Epcp 1105 01 o+porsche new US headquarters atlanta+headquarters Photo 2/3   |   Porsche to Build New U.S. Headquarters in Atlanta - Web Exclusive

The new complex will be located in the "Aerotropolis Atlanta" development site, near the brand new International Terminal at Hartsfield-Jackson Atlanta International Airport. It will be comprised of modern office facilities for a workforce that will eventually number 400 employees, including a Technical Service and Training Center, as well as a leading-edge Customer Experience Center that will feature a handling road course to show-off the capabilities of Porsche's industry-leading vehicles. Groundbreaking is planned for this fall with the move-in date scheduled for the second half of 2013.

"The unparalleled nature of the Porsche ownership experience absolutely deserves an equally unique home. That is what we'll create with our new headquarters - a concept completely new to the U.S. automotive industry, and one that delivers our brand and product experience to our employees, dealers and customers alike," said Detlev von Platen, President and CEO of Porsche Cars North America.

"Our new American headquarters will allow us to finally bring together all our major sales, after sales and financial services capacities, thus making us an even stronger organization. It also sends a strong message to our dealers and our customers that we believe in the strength of the U.S. market and its future growth," von Platen explained. "At the same time, this decision demonstrates our commitment to the State of Georgia and the City of Atlanta to remain a vital part of this vibrant region."

The decision to stay in Atlanta was the result of a thorough, more than one-year long search and evaluation process that spanned metropolitan Atlanta and several out-of-state sites. The new headquarters will not only be home to PCNA, but also to Porsche Financial Services, Inc., and Porsche Business Services, Inc. which are both currently located in Lisle, Illinois. Other Porsche businesses will also be included, building a solid foundation for further expansion of Porsche's largest market worldwide.

Epcp 1105 02 o+porsche new US headquarters atlanta+building designs Photo 3/3   |   Porsche to Build New U.S. Headquarters in Atlanta - Web Exclusive

"We welcome the entire Porsche team to Atlanta's newest corporate center, the innovative Aerotropolis complex," said Kasim Reed, the mayor of Atlanta. "Porsche's decision to reinforce its roots and grow its next-generation U.S. headquarters here is a testament to the vitality and vibrancy of our city and an exciting addition to the many iconic brands that also call Atlanta home. The Porsche crest will be a perfect welcome sign to greet the hundreds of thousands of visitors and guests that land each day at the world's busiest airport in Atlanta."

"There's no better place to live, work and play than Georgia," stated Nathan Deal, Governor of Georgia. "As a 13-year corporate citizen of our great state, Georgia-based Porsche employees already know that once you have 'Georgia on Your Mind' it is impossible to let go. Now we look forward to extending our famous Southern hospitality to the entire Porsche team - and to adding an incredible new destination to Georgia's list of 'must-see' places."

With over 25,000 cars sold in 2010, PCNA finished last year up 33 percent over the previous year. With its new headquarters, a dedicated, passionate employee and dealer body, and a strong line-up of iconic sports cars, a brand new generation of Cayenne SUVs and the latest addition to the brand, the Panamera Gran Turismo, Porsche is poised for continued success in the United States.

BROWSE CARS BY MARKET

MORE FEATURES

The 2019 BMW Z4 will arrive next year, initially with a four-cylinder engine followed by a more potent M40i model.
Stefan OgbacSep 18, 2018
Ferrari launched a new, limited edition duo of supercar barchettas with the Monza SP1 and SP2. Get all the details here!
Jonny LiebermanSep 18, 2018
Preview the Super Street November issue, our Nissan annual! With a trio of Charles Wong’s R34 Skyline, 2 Boss Bunny S14, a baby Godzilla Pulsar GTiR, and more!!!
Bob HernandezSep 14, 2018
Who do you think deserves a trip to SEMA 2018?
RodrezSep 14, 2018
The Jaguar Project 8 lapped the legendary California race track in 1:37.54, almost a second quicker than the Cadillac CTS-V and two seconds quicker than the Giulia Quadrifoglio
Collin WoodardSep 13, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP