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The Iconic Volkswagen Beetle Hits The Market With A Base Price Of Just $18,995 - Web Exclusive

The highly customizable Beetle offers German craftsmanship and sophistication and a sporty new attitude

Jun 7, 2011

  • Powerful, Efficient 2.5L and 2.0 TSI® Turbocharged Engines at Launch
  • Forthcoming TDI® Clean Diesel Model Will Offer an Estimated 40 mpg Highway
  • Longer, Lower, and Wider than the Previous Beetle
  • Sporty Features Include 19-inch wheels, Performance-Handling Packages, and Sport Seats
  • Available Premium Features include Bluetooth® technology, Slide and Tilt Panoramic Roof, Fender® Premium Audio System, Keyless Access with push- button start, leather seating surfaces, and BI-XENON Headlights and LED Daytime Running Lights
  • No-Charge, Three-Year/36,000-Mile Carefree Maintenance® Program

Herndon, VA - Volkswagen of America, Inc. today announced pricing for the 21st Century Beetle, the third generation of the classic people's car. The new Beetle will start at just $18,995, offering an agile, driver-oriented coupe that respects the Beetle's past yet looks to the future.

Epcp 1106 01 o+iconic volkswagen beetle base price+driver side profile Photo 2/2   |   The Iconic Volkswagen Beetle Hits The Market With A Base Price Of Just $18,995 - Web Exclusive

The 21st Century Beetle is an automotive icon reinvented, a nod to the heritage and character of Volkswagen and our remarkable history, said Jonathan Browning, President and CEO, Volkswagen Group of America, Inc. This new interpretation of the original Beetle holds true to the traditional spirit of the car, with all the benefits of modern technologies and efficiencies.

The 2.5L model, which has a starting MSRP of $18,995, has a 170-horsepower in-line five-cylinder engine and offers fuel economy that is improved by up to 10 percent over past 2.5L models. When outfitted with the five-speed manual transmission, the mileage is estimated at 22 mpg city and 31 mpg highway. The optional six-speed automatic offers EPA fuel economy ratings of 22 mpg city and 29 mpg highway.

The 2.5L comes standard with a split folding rear seat, aux-in for portable audio players, a leather steering wheel, unique and customizable17-inch alloy wheels, and an eight-speaker audio system. Desirable options include a kaeferfach additional glovebox that is similar to that of the original Beetle, Bluetooth® technology, iPod® connectivity, heated front seats, three-color interior ambient lighting, and leatherette seating surfaces.

The sportiest model the 2.0L TSI will have a starting MSRP of $23,395. This model uses Volkswagen's critically acclaimed 2.0-liter in-line four-cylinder turbocharged engine that produces 200 horsepower and 207 lb-ft of torque. As well as providing sparkling performance, the four-cylinder engine with automatic transmission offers an EPA fuel economy rating of 30 mpg on the highway and 22 mpg city.

The 2.0L has a standard six-speed manual transmission, with the option of Volkswagen's DSG© dual-clutch automatic transmission. It takes the standard equipment found on the 2.5L and adds Bluetooth® technology, iPod® connectivity, three-color ambient lighting, larger brakes with red calipers, a kaeferfach additional glovebox that is similar to that of the original Beetle, sport seating surfaces, 18-inch alloy wheels, a rear spoiler, foglights, three additional gauges on the dashboard, and alloy pedals. In 2012, a TDI Clean Diesel model will become available, powered by Volkswagen's highly efficient 2.0-liter turbocharged four-cylinder diesel engine that produces 140 horsepower and 236 lb-ft of torque. This will be the most fuel-efficient Beetle ever, with an expected highway estimate of 40 mpg.

The 2012 Beetle features sportier, more dynamic, and bolder styling than the previous model. It is also 3.3 inches wider, 6.0 inches longer, and 0.5 inches lower, giving the car a more muscular appearance that has a broad appeal. The Beetle will be available in three trim lines, some of which include the transparent, panoramic tilt/slide glass sunroof that is 80 percent longer than on the previous model.

The Beetle comes standard with the RCD 310 sound system with eight speakers; an optional premium VIII audio system features a CD changer, interface for SD cards, and a touchscreen. The Beetle will also offer concert-quality sound with an available Fender® Premium Audio System, designed exclusively for Volkswagen. In a partnership that combines quality automotive engineering and quality sound engineering, Volkswagen and Fender have teamed up to bring the raw emotion of live music to the driving experience.

The Beetle includes Volkswagen's advanced Intelligent Crash Response System that shuts off the fuel pump, unlocks the doors, and switches on the hazard lights if the car is involved in some types of collisions. The Beetle is also covered under the no-charge, 3-year/36,000-mile scheduled Carefree Maintenance® Program.

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