Super Street Network

 |   |   |  Yokohama Tire Corporation Launches All New 'Customer First' Web Site
Subscribe to the Free
Newsletter

Yokohama Tire Corporation Launches All New 'Customer First' Web Site

Jun 9, 2011

FULLERTON, CA - Yokohama Tire Corporation has announced the official launch of its all-new, user-centric Web site at www.yokohamatire.com designed to put customers first and their needs, according to Theresa Palang, Yokohama manager of public relations and digital marketing. It is built for engagement, interactivity, education, empowerment with information and positive shopping experience.

Epcp 1106 01 o+yokohama tire corporation customer first web site+screen shot Photo 2/2   |   Yokohama Tire Corporation Launches All New 'Customer First' Web Site

"Understanding the customers and how best to address their needs have always been the primary focus at Yokohama," said Palang. "With the new site, we have now provided those customers with new means by which to express their needs and on a platform that is increasingly becoming their choice - digital. Whether a beginner at the tire selection process or a seasoned enthusiast, male or female, performance aficionado or daily driver, the new site walks the user through according to their preferences and on a centralized hub that integrates all social media channels, tools and resources - a first in the tire industry."

Key elements of the site include:

  • Interactive Driving Style Selector: Asks consumers what their driving style is on a continuum of easy-going to spirited.
  • Relative Performance Meter: Asks consumers to rate five tire performance factors in order of importance to them, including dry handling, wet handling, winter traction, noise/comfort and longevity.
  • Interactive Product "Hot Spots:" Explains how each tire feature has been built to deliver a specific benefit.
  • Tires 101: Educates consumers on the relationship between tires and wheels, aspect ratios, tire sizing systems, speed ratings, load-carrying capacity, customizing options, and tire care and safety. Includes a glossary for better understanding of terms related to the characteristics and performance of tires.
  • Tech Lab: Informs on the technologies that go into the design and manufacture of Yokohama tires, including water evacuation, tread wear, rolling resistance and aerodynamics simulations.
  • Integrated Social Media: Yokohama's Facebook, Twitter and YouTube channels are in one convenient place for consumers to post threads or learn what others are saying about Yokohama. Additionally, Yokohama's proprietary iPad app is made available for download for consumers to take on the go.
  • Content Sharing and Bookmarking: Consumers researching a product can easily email/print information, or make instant connections with others through a variety of bookmarking and sharing tools that include Facebook, Twitter, LinkedIn, Digg, Delicious, MSN Messenger, Reddit, Yammer and over 300 additional tools.

To assist the consumer in the decision-making process, shopping tools are also provided, which include:

  • Tire Comparisons: Side-by-side comparisons are presented for up to three Yokohama tires selected.
  • Dealer Locator: Multiple points of access provide a gateway anytime during the tire search process to the Dealer Locator, which returns results showing independent tire dealers, auto dealerships, and OE service providers.

Yokohama will also roll out new, stand alone sections on the site, including Motorsports, Sustainability, Commercial Tire and Off-The-Road Tire (OTR).

"The user-centric website with integrated social media channels are only the beginning," said Palang. "As our customers migrate to other, newer digital platforms in the future we will introduce additional initiatives to make sure we are ever responsive to their preferences and needs."

BROWSE CARS BY MARKET

MORE FEATURES

McLaren has finally confirmed its next hypercar - the most extreme example yet - possibly surpassing the performance of the P1.
Michael CantuOct 18, 2017
If you live in Taiwan, you can get a Gran Turismo Sport game bundle that includes a real-life Mazda Miata you can drive on actual roads.
Collin WoodardOct 17, 2017
The Hyundai BTR Edition Elantra Sport Concept takes the automaker's sporty sedan up a notch at SEMA with an assortment of performance goods.
Stefan OgbacOct 17, 2017
Apollo has teased its upcoming hypercar, the IE, in a new video ahead of the car's debut on October 24.
Jonathon KleinOct 17, 2017
The 2018 Porsche 718 Cayman and Boxster GTS models have been revealed with 365 hp from a turbocharged flat-four.
Alex NishimotoOct 17, 2017
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP