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Audi Challenges Drivers to 'Take the Pledge' for Better, Safer Road - Web Exclusive

Les Bidrawn
Sep 20, 2011 SHARE

  • Announcement made during the Primetime Emmy® Awards telecast
  • With the help of drivers across the nation, Audi aims to make the road a more intelligent place
  • Drivers now can take the pledge at driverspledge.com

Audi is on a mission to make the road a more intelligent place. Challenging drivers to take a stand and champion responsible driving behavior, Audi announces a national initiative that encourages drivers across America to take the "Driver's Pledge." By pledging to be a smarter, safer, more efficient driver, Audi hopes to make the road a more intelligent place and allow drivers everywhere to once again enjoy the road. The "Driver's Pledge" is part of a larger campaign for the all-new 2012 Audi A6, one of Audi's most innovative and technologically-advanced models to date, that calls attention to the increasingly challenging road conditions American drivers face today and galvanizes enthusiasts to take action. Supporters can visit www.driverspledge.com to participate.

Epcp 1109 01 o+audi drivers take the pledge+2012 audi a6 Photo 2/2   |   Audi Challenges Drivers to 'Take the Pledge' for Better, Safer Road - Web Exclusive

"Drivers daily face an unintelligent road. Frustrations, distractions and deterrents bombard drivers as they go from place to place," said Scott Keogh, chief marketing officer of Audi of America. "Audi recognizes these conditions and is on a mission to find solutions that not only assist our drivers, but also help improve daily driving conditions across the nation. Now, starting today, Audi challenges drivers to join the movement and take the "Driver's Pledge" for a more intelligent road."

As part of the "Driver's Pledge," participants can promise to reduce their speed at yellow lights or refrain from texting or partaking in distracting behavior while driving, among other pledges to become more aware, safe and efficient drivers. By taking the "Driver's Pledge," participants will be entered to win a grand prize trip for two to the Audi Sportscar Experience Challenge at the Audi Forum Sonoma in Northern, Ca.

The initiative debuted on the Primetime Emmy® Awards telecast Sunday night with a special mention during Audi's 30-second spot for the all-new 2012 A6. The Audi A6, recently awarded the IIHS Top Safety Award this year for incorporating the most innovative safety technology into a vehicle, is engineered to combat today's road, making 2,000 decisions per second to assist the driver. With thermal imaging camera with Night Vision Assist to highlight pedestrians it detects in front of the vehicle, Audi Pre-Sense Plus safety system that is able to minimize accidents by warning the driver and applying the brakes with increasing force in an emergency, and head-up display that projects navigation data as a hologram that hovers over the windshield, the A6 is designed to analyze the road, anticipate situations for the driver, prepare for incidents and enhance the driver's experience.

Other leading technology such as MMI® Navigation with Google Earth - an industry first that combines 3-D terrain models with aerial views and a detailed street network to calculate routes seamlessly - MMI touch pad that recognizing handwriting in multiple languages, and factory-installed wireless internet that enables features such as Audi connect™ for real-time weather, traffic, news and live fuel prices, makes the Audi A6 one of the most intelligent vehicles on the road today.

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By Les Bidrawn
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