Super Street Network

 |   |   |  Yokohama Tire Corporation Signs 3-Year Sponsorship Renewal with IMSA

Yokohama Tire Corporation Signs 3-Year Sponsorship Renewal with IMSA

Tire maker's eco-friendly, orange-oil-infused ADVAN® ENV-R2™ race slicks will continue to be the 'official tire' of the IMSA GT3 Cup Challenge by Yokohama through the 2015 season

Mar 30, 2012
1203 epcp 01 o+yokohama tire corporation sponsorship IMSA+scott atherton pat keating theresa palang Photo 1/1   |   Yokohama Tire Corporation Signs 3-Year Sponsorship Renewal with IMSA

FULLERTON, CA. - Orange continues to be the new green for Porsche 911 GT3 Cup racers, thanks to a new three-year sponsorship renewal between Yokohama Tire Corporation and the International Motor Sports Association (IMSA). The agreement retains Yokohama's eco-friendly, orange oil-infused ADVAN® ENV-R2™ race slicks as the official tire of the IMSA GT3 Cup Challenge by Yokohama through the 2015 season.

The announcement was made today in Sebring, Florida, at the season opener for the IMSA GT3 Cup Challenge by Yokohama series. All Porsche 911 GT3 Cup cars in the popular 15-race series will be competing on the revolutionary racing slick that combines orange oil and natural rubber to improve performance characteristics in the tire while using renewable materials. Yokohama's ENV-R2 is the first - and only - environmentally-friendly tire used in a racing series.

"The IMSA GT3 Cup Challenge by Yokohama is an excellent platform to showcase our product, especially when it comes to green racing," said Andrew Briggs, Yokohama's director of product planning and motorsports. "IMSA, like Yokohama, has been a champion of eco-friendly initiatives for years and have embraced creative ways to bring that consciousness to motorsports. We've been a partner with GT3 Cup Challenge for four consecutive seasons, and couldn't be happier with this renewal."

"IMSA has recognized Yokohama as an innovative company for many years, and they have a rich history in sports car racing in the United States," said Scot Elkins, COO of IMSA and the American Le Mans Series. "They have fully embraced our initiative to be the global leader in green racing and the ENV-R2 race slick is a testament to Yokohama's commitment to that mission."

"The ENV-R2, which we will also campaign in the GTC Class of the American Le Mans Series in 2012, has been a tremendous success," said Briggs. "It has surpassed all driver expectations from a performance standpoint."

BROWSE CARS BY MARKET

MORE FEATURES

Alpina has released full details of its newest model: the 2017 BMW Alpina B7 xDrive sedan, which will be the most powerful variant of the new BMW 7 Series.
Jason UdyFeb 8, 2016
In this interview with Pirelli Motorsports director Paul Hembrey, we get insights on the sometimes thankless job of supplying tires for F1 racing.
Ryan JurneckaFeb 8, 2016
The Hakotora: A distinctive brew made up of a Datsun's Sunny truck body and the front half of a Hakosuka
Aaron BonkFeb 8, 2016
CLICK TO PLAY WITH AUDIO
The Ferrari GTC4Lusso has been unveiled ahead of its debut at the 2016 Geneva auto show.
Stefan OgbacFeb 8, 2016
With a final sale price of $35.7 million, the 1957 Ferrari 335 S becomes the second most expensive car sold at auction.
Conner GoldenFeb 8, 2016

SEARCH ARTICLES BY MAKE/MODEL

Search
TO TOP