Three hand crafted 'Year of the Dragon' special edition Aston Martins are on display at the 2012 Beijing International Automotive Exhibition. In addition, the British brand is using the exhibition to build on its long-term commitment to the Asian market, with a focus on China. Aston Martin will open 11 new dealerships in China this year.
Show goers will be able to see a DBS Volante, Virage Coupe and V8 Vantage S Coupe from the Year of the Dragon series. Each will demonstrate the personalization possibilities with the 88 cars that will become available from Aston Martin.
Along with the Dragon 88s on display, Aston Martin's One-77 supercar together with a four-door Rapide customized by Aston Martin's new 'Q by Aston Martin' bespoke service, and a DBS cutaway model will share the showroom floor.
"The stunning Dragon 88 sports cars, hand-built by our world-class craftspeople in England, reflect the design flair and technical excellence of the luxurious Aston Martin brand," said Dr Ulrich Bez, CEO of Aston Martin. "With the new limited edition Dragon 88s, our 'Q by Aston Martin' bespoke service and the massive expansion of our sales network, China is on course to become Aston Martin's third biggest market."
The Dragon 88 concept is reserved for Aston Martin's most powerful, elegant and prestigious models: the DBS, Virage and V8 Vantage S.
Each of the 88 cars will feature bespoke details that celebrate the mystical qualities of the dragon symbol, synonymous with power, strength and good luck in Chinese folklore. Among the detail changes, 24-carat gold is applied to the signature Aston Martin wing badges on each car. The cars are also finished in one of three special colours selected to chime with traditional Chinese art and imagery.