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Audi Buys Ducati - Web Exclusive

Ducati is now a third pillar for AUDI AG in Northern Italy, alongside the traditional Italian brands Lamborghini and Italdesign.

Neill Bachand
Apr 19, 2012
Epcp 1204 01 o+audi buys ducati+ducati motorcycle audi car Photo 1/1   |   Audi Buys Ducati - Web Exclusive

The Supervisory Boards of AUDI AG and Volkswagen AG approved the purchase of the Italian sports motorcycle manufacturer Ducati today in Hamburg.

As many of you may already know Ducati is worldwide motorcycle manufacture, with outstanding expertise in engine development and lightweight construction. Originally founded by Adriano and Marcello Ducati in Bologna in 1926. They were known as Societa Scientifica Radiobrevetti Ducati, and initially building parts for radios. Later they ventured into motorcycle manufacturing in 1949.

Since then Ducati has been actively involved in motorcycle racing for many decades through its racing division Ducati Corse. The official factory teams compete in both the MotoGP class of the Motorcycle World Championship and the Superbike World Championship. Over the years Ducati has won the manufacturers' championship in this latter class 17 times in 21 championships and the pilots' 14 times.

Rupert Stadler, Chairman of the Board of Management of AUDI AG, declared: "Ducati is known worldwide as a premium brand among motorcycle manufacturers and has a long tradition of building sporty motorcycles. It has great expertise in high-performance engines and lightweight construction, and is one of the world's most profitable motorcycle manufacturers. That makes Ducati an excellent fit for Audi." Ducati is now a third pillar for AUDI AG in Northern Italy, alongside the traditional Italian brands Lamborghini and Italdesign.

The progressive control systems and special combustion chamber process of Ducati engines, their resulting sporty character, and Ducati's extensive know-how in lightweight construction thus offer great potential for AUDI AG and the Volkswagen Group.

Peter Mosch, Chairman of the General Works Council of AUDI AG, explains that the employee representatives of AUDI AG support the Company's sustainable, codetermined growth strategy. "We must use the opportunities offered by globalization for Audi - and that's exactly what we're doing. Everyone at Audi is looking forward to working with our new colleagues from Ducati," commented Mosch.

Ducati is a globally active company and has manufacturing operations at its headquarters in Bologna and at its own factory in Thailand. It maintains a series of importer companies in strategic markets. Experts predict that the motorcycle market will enjoy strong growth over the next few years, especially in Asia. In 2011, Ducati sold around 42,000 motorcycles and generated revenue of some ?480 million, employing around 1,100 people.

By Neill Bachand
72 Articles



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