Super Street Network

 |   |   |  Audi Buys Ducati - Web Exclusive
Subscribe to the Free
Newsletter

Audi Buys Ducati - Web Exclusive

Ducati is now a third pillar for AUDI AG in Northern Italy, alongside the traditional Italian brands Lamborghini and Italdesign.

Neill Bachand
Apr 19, 2012
Epcp 1204 01 o+audi buys ducati+ducati motorcycle audi car Photo 1/1   |   Audi Buys Ducati - Web Exclusive

The Supervisory Boards of AUDI AG and Volkswagen AG approved the purchase of the Italian sports motorcycle manufacturer Ducati today in Hamburg.

As many of you may already know Ducati is worldwide motorcycle manufacture, with outstanding expertise in engine development and lightweight construction. Originally founded by Adriano and Marcello Ducati in Bologna in 1926. They were known as Societa Scientifica Radiobrevetti Ducati, and initially building parts for radios. Later they ventured into motorcycle manufacturing in 1949.

Since then Ducati has been actively involved in motorcycle racing for many decades through its racing division Ducati Corse. The official factory teams compete in both the MotoGP class of the Motorcycle World Championship and the Superbike World Championship. Over the years Ducati has won the manufacturers' championship in this latter class 17 times in 21 championships and the pilots' 14 times.

Rupert Stadler, Chairman of the Board of Management of AUDI AG, declared: "Ducati is known worldwide as a premium brand among motorcycle manufacturers and has a long tradition of building sporty motorcycles. It has great expertise in high-performance engines and lightweight construction, and is one of the world's most profitable motorcycle manufacturers. That makes Ducati an excellent fit for Audi." Ducati is now a third pillar for AUDI AG in Northern Italy, alongside the traditional Italian brands Lamborghini and Italdesign.

The progressive control systems and special combustion chamber process of Ducati engines, their resulting sporty character, and Ducati's extensive know-how in lightweight construction thus offer great potential for AUDI AG and the Volkswagen Group.

Peter Mosch, Chairman of the General Works Council of AUDI AG, explains that the employee representatives of AUDI AG support the Company's sustainable, codetermined growth strategy. "We must use the opportunities offered by globalization for Audi - and that's exactly what we're doing. Everyone at Audi is looking forward to working with our new colleagues from Ducati," commented Mosch.

Ducati is a globally active company and has manufacturing operations at its headquarters in Bologna and at its own factory in Thailand. It maintains a series of importer companies in strategic markets. Experts predict that the motorcycle market will enjoy strong growth over the next few years, especially in Asia. In 2011, Ducati sold around 42,000 motorcycles and generated revenue of some ?480 million, employing around 1,100 people.

By Neill Bachand
72 Articles

BROWSE CARS BY MARKET

MORE FEATURES

The one car that caught our attention the moment we stepped into VIP Fest 12 and not only held it, but had us coming back for another visit (or three) as the day continued
RodrezNov 9, 2018
Sam always thought MX-5s were cool cars but he never thought he'd ever own one until he spent a few days behind the wheel of an 2019 MX-5
Sam DuNov 7, 2018
Earlier this year, Subaru announced the WRX STI would get a 5-horsepower boost for 2019. No, it wasn’t much, but at least the STI would no longer be outgunned by the turbocharged four-cylinder Mustang. Subaru’s latest special edition STI, however, comes with a much less underwhelming boost in power. It’s called the WRX STI TC 380, and
Collin WoodardNov 6, 2018
Evasive Motorsports' S2K sat front and center in the Mackin Ind. booth during SEMA week doing exactly what it was supposed to do: wowing show goers while pulling them in for a closer look at all that Mackin has to offer
RodrezNov 6, 2018
We're proud of Ryan Hoegner for actualizing a pretty cool car guy fantasy—namely getting his 1982 911 SC, featured Eibach Springs' SEMA booth
Bob HernandezNov 5, 2018
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP