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6-Second Video Wins a BMW - Web Exclusive

BMW challenged its fans to create a video as fast as the 3 Series Sedan’s 0-60mph time.

Greg Emmerson
Jun 13, 2012
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Epcp 1206 01+6 second video wins bmw+cover Photo 1/1   |   6-Second Video Wins a BMW - Web Exclusive

Earl Duque of Los Angeles, CA, drove off in a brand new 2012 BMW 3 Series Sedan last week as the winner of the automaker’s “0 to Desir3 in 5.9 Seconds” contest.

BMW challenged its fans to create a video as fast as the 3 Series Sedan’s 0-60mph time. The contest yielded nearly 2000 submissions.

After careful consideration by a panel of judges including US Olympic swimmer and eleven-time Olympic medalist Natalie Coughlin, world champion professional baseball player Mark Teixeira, and filmmaker Kurt Miller; the top 30 were selected. These videos were then put onto BMW’s Facebook and YouTube page where fans were asked to vote for their favorite submission.

Earl Duque’s witty video reliving the sensational thrill of test-driving the new 3 Series Sedan won the votes necessary to take home the BMW.

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By Greg Emmerson
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