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Ferrari Online Auction to Aid Earthquake Victims - Web Exclusive

The auction will include items such as a 599XX Evo, the extreme sports car with a value of around $1.5 million.

Greg Emmerson
Jun 1, 2012
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Epcp 1206 01+ferrari online auction to aid earthquake+cover Photo 1/1   |   Ferrari Online Auction to Aid Earthquake Victims - Web Exclusive

Ferrari is conducting an international online auction in order to raise funds for the families of victims of the earthquakes that rocked the Emilia-Romagna region in Italy since 20 May.

Ahead of the next week’s auction www.ferraristore.com will dedicate pages to the initiative, which sets out to contribute funds to families who lost loved ones.

The auction will include items such as a 599XX Evo, the extreme sports car with a value of around $1.5 million. It incorporates the very best of Ferrari technology, including advanced F1 implementation and should raise a huge sum of money for the auction.

There will also be a Formula 1 theme, starting with a V8 engine. It will be accompanied by racing suits and helmets donated by Fernando Alonso and Felipe Massa. There will even be memorabilia from previous racing cars.

Also featuring in the auction will be a selection from the Ferrari Store, including Prancing Horse watches.

As soon as news about the earthquakes arrived, Ferrari customers and collectors around the world apparently contacted Maranello to make contributions. This comes after Ferrari contributed more than 80 million Japanese yen to build two after-school facilities in Ishinomaki, Japan following last year’s disaster.

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By Greg Emmerson
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