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Land Rover Supports Disabled Adventurer - Web Exclusive

Highlights will be shared on Land Rover social platforms.

Greg Emmerson
Jun 8, 2012
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Epcp 1206 01+land rover supports disabled adventurer+cover Photo 1/3   |   Land Rover Supports Disabled Adventurer - Web Exclusive

The Land Rover has offered its ‘Go Beyond’ Bursary award since awarded in 2007 in partnership with the Royal Geographical Society (with IBG). It’s aimed at people who want to make a journey beyond their own limits, where a Land Rover is an integral part of the expedition.

For 2012, the Bursary funding awarded £30,000 for the first time to ‘Pushing The Limits’. This is a team supporting a disabled adventurer who plans to encourage our understanding of local geography and show that exploration is within everyone’s reach, whatever their ability.

Andy Campbell, the disabled adventurer and team leader, will be getting off the beaten track by Land Rover, kayak, sitski, paraglider and hand-cycle, making it more of a challenge. “Life’s an adventure that needs to be explored. Being in a wheelchair means you have to be a bit more ingenious – and stubborn – to get where you want,” he said. “The Society and Land Rover have provided an excellent opportunity to reach places I couldn’t otherwise get to.”

The team set off from the Society’s London HQ before crossing into France in their specially-equipped Land Rover Defender 110. Much of the route will follow the River Danube from Ulm in Germany to the Black Sea, which they plan to reach at the start of September.

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Sharing the journey and interacting with followers through a range of social media, the team will encourage suggestions for ‘detours’ to explore areas of geographical interest.

Mark Cameron from Land Rover said; “Andy and the team captured the spirit of the ‘Go Beyond’ Bursary and we’re delighted to support their mission to encourage adventure and experience the landscape rather than to simply drive through it.”

An overview of Land Rover's 'Go Beyond' Bursary and ‘Pushing The Limits’ expedition is provided on LandRover.com.

Highlights will be shared on Land Rover social platforms. In addition, “Pushing the Limits” will provide updates through its own Facebook, Google+, Twitter and Tumblr channels.

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By Greg Emmerson
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