Seems like a lot of people are chasing young women. The female and less mature buyer is the target audience desired by Mercedes-Benz with its 2013 A-Class. The A-Class badge has been around since 1997. It used to be a mini people-mover, but has now morphed into this premium compact hatch. The other big difference is that the older model was never sold in the United States, but this version is slated to cross the Atlantic next year. Standard equipment is said to include a collision prevention system, along with many safety features found in M-B’s bigger cars, such as Driver Attention Assist, Active Parking and Intelligent Cruise Control. There’s also the potential of using a smartphone as the infotainment system’s “brains.” Surely this stuff appeals to guys too.
2013 Mercedes-Benz A-Class - Libert, Equality, Sorority