Super Street Network

 |   |   |  Gymkhana Five Seen By 6 Million People in One Day - Web Exclusive

Gymkhana Five Seen By 6 Million People in One Day - Web Exclusive

If you wanted to know how to market a car video, take notes.

Alex Bernstein
Jul 10, 2012
SHARE
Epcp 1207 01+gymkhana five 6 million people+cover Photo 1/2   |   Gymkhana Five Seen By 6 Million People in One Day - Web Exclusive

Production value, knowing your market, not alienating a niche group or forcing products down your throat, displaying skill you couldn’t dream of having and a budget that would make an ordinary YouTube amateur videographer vomit—that’s what it takes, and then some.

Ken Block is a marketing master and an extraordinary wheelman, and you can call us over-enthused, but what he has accomplished is undeniably impressive.

Gymkhana Four hit a bit over 1 million views in the first 24 hours last year, and Gymkhana Five multiplied that by six in just a little over a day—mind blowing.

The goal here was to make something awesome, and make it go viral. From good teaser videos to an overall stellar production, it worked, and it’s already sitting comfortably at the top of the Viral Video Chart

Epcp 1207 04+gymkhana five 6 million people+youtube Photo 2/2   |   Gymkhana Five Seen By 6 Million People in One Day - Web Exclusive
SHARE ARTICLE
By Alex Bernstein
151 Articles

RELATED ARTICLES

BROWSE CARS BY MARKET

MORE FEATURES

Lambo race car joins the GT3 fray.
Alex NishimotoJan 22, 2015
In honor of the Porsche Club of America's 60th anniversary, the automaker has introduced a limited-edition 911 model
Kelly PleskotJan 22, 2015
Look back at the first gen. of a Bauhaus Bombshell
Colin RyanJan 20, 2015
A BMW design element that's played into vehicle styling for the last 50 years.
Colin RyanJan 20, 2015
1,000hp, 2,200 lbs. and Italian made drifter!
Aaron BonkJan 20, 2015

SEARCH ARTICLES BY MAKE/MODEL

Search
TO TOP