Super Street Network

 |   |   |  Gymkhana Five Seen By 6 Million People in One Day - Web Exclusive

Gymkhana Five Seen By 6 Million People in One Day - Web Exclusive

If you wanted to know how to market a car video, take notes.

Alex Bernstein
Jul 10, 2012 SHARE
Epcp 1207 01+gymkhana five 6 million people+cover Photo 1/2   |   Gymkhana Five Seen By 6 Million People in One Day - Web Exclusive

Production value, knowing your market, not alienating a niche group or forcing products down your throat, displaying skill you couldn’t dream of having and a budget that would make an ordinary YouTube amateur videographer vomit—that’s what it takes, and then some.

Ken Block is a marketing master and an extraordinary wheelman, and you can call us over-enthused, but what he has accomplished is undeniably impressive.

Gymkhana Four hit a bit over 1 million views in the first 24 hours last year, and Gymkhana Five multiplied that by six in just a little over a day—mind blowing.

The goal here was to make something awesome, and make it go viral. From good teaser videos to an overall stellar production, it worked, and it’s already sitting comfortably at the top of the Viral Video Chart

Epcp 1207 04+gymkhana five 6 million people+youtube Photo 2/2   |   Gymkhana Five Seen By 6 Million People in One Day - Web Exclusive
SHARE ARTICLE
By Alex Bernstein
150 Articles

Photo Gallery

View Full Gallery

RELATED ARTICLES

BROWSE CARS BY MARKET

MORE FEATURES

New show pits MLS players against one another in Lamborghinis
Ryan JurneckaOct 22, 2014
Stripped-out interior with carbon fiber seats.
Kelly PleskotOct 22, 2014
Brabus offers performance upgrades for the Mercedes-Benz GLA-Class lineup.
Megan StewartOct 22, 2014
Another modified 2015 Hyundai Genesis sedan is being teased ahead of the 2014 SEMA show.
Jason UdyOct 22, 2014
A tiny glimpse into Scion's future.
Kelly PleskotOct 22, 2014

SEARCH ARTICLES BY MAKE/MODEL

Search
TO TOP