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Gymkhana Five Seen By 6 Million People in One Day - Web Exclusive

If you wanted to know how to market a car video, take notes.

Alex Bernstein
Jul 10, 2012 SHARE
Epcp 1207 01+gymkhana five 6 million people+cover Photo 1/2   |   Gymkhana Five Seen By 6 Million People in One Day - Web Exclusive

Production value, knowing your market, not alienating a niche group or forcing products down your throat, displaying skill you couldn’t dream of having and a budget that would make an ordinary YouTube amateur videographer vomit—that’s what it takes, and then some.

Ken Block is a marketing master and an extraordinary wheelman, and you can call us over-enthused, but what he has accomplished is undeniably impressive.

Gymkhana Four hit a bit over 1 million views in the first 24 hours last year, and Gymkhana Five multiplied that by six in just a little over a day—mind blowing.

The goal here was to make something awesome, and make it go viral. From good teaser videos to an overall stellar production, it worked, and it’s already sitting comfortably at the top of the Viral Video Chart

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By Alex Bernstein
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