Super Street Network

 |   |   |  BMW X1 Facebook Campaign - Web Exclusive
Subscribe to the Free
Newsletter

BMW X1 Facebook Campaign - Web Exclusive

The campaign is called ‘X1 Restore the Outdoors’ and starts in Seattle, ending in New York City on September 10.

Greg Emmerson
Aug 23, 2012
Epcp 1208 02+bmw x1 facebook campaign+action shot Photo 1/1   |   BMW X1 Facebook Campaign - Web Exclusive

In a bid to promote its new “min” SUV, BMW is embarking on a cross country tour, posting Facebook photos as it goes. The hook is that the company will donate $1 for every Facebook like it receives, with the money going to each location.

The campaign is called ‘X1 Restore the Outdoors’ and starts in Seattle, ending in New York City on September 10.

X1 Restore the Outdoors is designed to give back to outdoor places such as parks, beaches, forests and recreational areas across the country.

The X1 will travel through the US, stopping at 12 predetermined locations. The drivers will take an Instagram photo at each stop and share it at the RestoretheOutdoors.com Facebook page. For every “Like” the photo receives, BMW will donate S1 back to that location – up to $10,000 for each location.

The 12 locations in the X1 Restore the Outdoors campaign are:
Discovery Park Seattle, WA (August 23)
Forest Park Portland, OR (August 24)
Redwood National Forest San Francisco, CA (August 26)
Topanga State Park Los Angeles, CA (August 28)
Red Rock Canyon Las Vegas, NV (August 29)
Indiana Dunes Chicago, IL (August 31)
White Rock Lake State Park Dallas, TX (September 2)
Sam Houston National Forest Houston, TX (September 3)
Oleta River State Park Miami, FL (September 5)
Sweetwater Creek State Park Atlanta, GA (September 7)
River Bend Park Washington, DC (September 9)
Tompkins Square Park New York, NY (September 10).

By Greg Emmerson
1078 Articles

BROWSE CARS BY MARKET

MORE FEATURES

This '72 Skyline GT was built with goals in mind that go well beyond the typical street-driven GT-R clone.
Jofel TolosaFeb 20, 2017
Formula D Teams Up with AutoCon To Produce Car Shows for Long Beach and Irwindale Rounds
Matt UlfelderFeb 17, 2017
The Honda Civic Type R will debut at the Geneva Motor Show before entering production later this year.
Kelly PleskotFeb 17, 2017
The Ferrari 812 Superfast boasts the prancing horse brand's most powerful engine yet along with the most ridiculous name yet.
Alex NishimotoFeb 17, 2017
Jaguar has debuted two all-new engines for its XE, XF, and F-PACE lineup, giving customers a wider variety of engine options.
Jonathon KleinFeb 17, 2017
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP