Super Street Network

 |   |   |  BMW X1 Facebook Campaign - Web Exclusive

BMW X1 Facebook Campaign - Web Exclusive

The campaign is called ‘X1 Restore the Outdoors’ and starts in Seattle, ending in New York City on September 10.

Greg Emmerson
Aug 23, 2012
Epcp 1208 02+bmw x1 facebook campaign+action shot Photo 1/1   |   BMW X1 Facebook Campaign - Web Exclusive

In a bid to promote its new “min” SUV, BMW is embarking on a cross country tour, posting Facebook photos as it goes. The hook is that the company will donate $1 for every Facebook like it receives, with the money going to each location.

The campaign is called ‘X1 Restore the Outdoors’ and starts in Seattle, ending in New York City on September 10.

X1 Restore the Outdoors is designed to give back to outdoor places such as parks, beaches, forests and recreational areas across the country.

The X1 will travel through the US, stopping at 12 predetermined locations. The drivers will take an Instagram photo at each stop and share it at the Facebook page. For every “Like” the photo receives, BMW will donate S1 back to that location – up to $10,000 for each location.

The 12 locations in the X1 Restore the Outdoors campaign are:
Discovery Park Seattle, WA (August 23)
Forest Park Portland, OR (August 24)
Redwood National Forest San Francisco, CA (August 26)
Topanga State Park Los Angeles, CA (August 28)
Red Rock Canyon Las Vegas, NV (August 29)
Indiana Dunes Chicago, IL (August 31)
White Rock Lake State Park Dallas, TX (September 2)
Sam Houston National Forest Houston, TX (September 3)
Oleta River State Park Miami, FL (September 5)
Sweetwater Creek State Park Atlanta, GA (September 7)
River Bend Park Washington, DC (September 9)
Tompkins Square Park New York, NY (September 10).

By Greg Emmerson
1077 Articles



Are you having trouble shopping for the car guy in your life, we can help.
Ryan JurneckaOct 28, 2016
When you first consider comparing a Time Attack car to a circuit car, you'd think there wouldn't be many similarities.
Justin BannerOct 27, 2016
Retractable hardtop Miata-based MX-5 RH Kuro and revised version of the MX-5 Speedster concepts will be on display at the 2016 SEMA Show
Jonathon KleinOct 27, 2016
Audi to withdraw from the World Endurance Championship in favor of Formula E, marking the end of a 17-year dynasty which saw it claim 13 overall victories at the 24 Hours of Le Mans
Conner GoldenOct 27, 2016
We’ve finally gotten a look at the new hot sedan ahead of its debut at the 2016 Los Angeles Auto Show, as well as the hotter-still 2018 E63 S, as more details continue to come out
Ed TahaneyOct 27, 2016