Rolls-Royce has celebrated the 2012 London Olympic Games by showing three models during the Closing Ceremony. All wore new badges that replaced the traditional double R-R logo with an Olympic theme for the first time in the company’s 108-year history.
The three Phantom Series II Drophead Coupés conveyed three British artists to the closing ceremony, which was titled ‘A Symphony of British Music’.
The artists were hidden from view as the cars crossed the auditorium, before being revealed as each convertible roof gracefully descended.
The new grille badge features the Spirit of Ecstasy with a Union Flag replacing the traditional flowing gown.
Elsewhere on the car, the steering wheel center includes a traditional laurel wreath and torch, while the self-righting wheel centers feature ‘London 2012’ surrounded by the Olympic motto, ‘Citius, Altius, Fortius’ (‘Faster, Higher, Stronger’).
The badges were complemented by unique tread plates, identifying each car as ‘One of Three’. They created perhaps the most collectable (and unobtainable) Rolls-Royce Bespoke items ever produced.
“I am delighted that Rolls-Royce Motor Cars was invited to take part in celebrating the success of the Games and it is appropriate that we should recognise this occasion with a fitting tribute,” said Torsten Müller-Ötvös, Chief Executive.