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Mercedes-Benz Sculptures - Web Exclusive

Projection Inspires New Design Possibilities.

Ezekiel Wheeler
Sep 5, 2012
Epcp 1209 01+mercedes benz sculptures+cover Photo 1/5   |   Mercedes-Benz Sculptures - Web Exclusive

Think of it as closing your eyes tight, then rubbing them with the palms of your hands and immediately opening them. All the squiggles and flashing is sort-of like what you will experience inside the Mercedes-Benz booth in Paris this fall; except with more color and less headaches.

Debuting at the 2012 Paris Motor Show (27 September - 14 October), Mercedes-Benz will be showcasing their life-size relief-like sculpture of the new S-Class. Highlighted by major design lines of the silhouette, the sculpture is hit with a barrage of projections that observers will witness design features of the car morph before their eyes. Creating a unique design experience for every interaction.

"The characteristic lines of the S-Class have always represented the expression of automotive culture, as we understand it. The new S-Class will continue this tradition and, with its striking lines, will put a face to our design philosophy over the coming years," explains Gorden Wagener, Head of Design at Mercedes-Benz Cars.

Epcp 1209 04+mercedes benz sculptures+low lighting Photo 2/5   |   Mercedes-Benz Sculptures - Web Exclusive
By Ezekiel Wheeler
270 Articles

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