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Jaguar Land Rover Virtual Experience - Web Exclusive

If you’re too lazy to see the car in person…

Alex Bernstein
Oct 26, 2012
Epcp 1210 01+jaguar land rover virtual experience+cover.JPG Photo 1/4   |   Jaguar Land Rover Virtual Experience - Web Exclusive

If you’d rather have some kind of interaction with a Jaguar or Land Rover vehicle before actually mustering up the motivation to leave your comfy computer chair then you’re in luck. Jaguar Land Rover’s Virtual Experience will allow you to engage with a super high resolution render of any Jag or LR vehicle. From 360-degree views to starting the ignition, this experience is unrivaled by any other carmaker.

The system also has an industry-first feature allowing you to trigger car functions simply by pointing. Using a touchpad screen, the customer can select model, equipment grade and feature preferences, which Virtual Experience renders as an ultra-high resolution, real time 3D image and leveraging a ground breaking five million polygons.

The customer makes natural and intuitive movements or gestures to explore all aspects of the vehicle.

“Jaguar Land Rover offers customers an exceptional breadth of choice to tailor their vehicle. Virtual Experience presents customers with the opportunity to experience their personally designed vehicle in a very real environment.”

The introduction of Virtual Experience is a key element in Jaguar Land Rover’s wider digital strategy for its business that is making innovative use of mobile and on-line applications and tools. In the future Jaguar Land Rover plans to invest further in the technology to enable its customers to design and save their vehicle on a mobile device at home which can be presented to the Virtual Experience to start the process.

Summers continued: “Virtual Experience is an innovation and shows where we see the future of our technology development. We are putting the customer in control as well as seeking new ways to modernise and customise their experience when choosing their new Jaguar or Land Rover.”

By Alex Bernstein
155 Articles



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