Super Street Network

 |   |   |  Jaguar Land Rover Virtual Experience - Web Exclusive

Jaguar Land Rover Virtual Experience - Web Exclusive

If you’re too lazy to see the car in person…

Alex Bernstein
Oct 26, 2012 SHARE
Epcp 1210 01+jaguar land rover virtual experience+cover.JPG Photo 1/4   |   Jaguar Land Rover Virtual Experience - Web Exclusive

If you’d rather have some kind of interaction with a Jaguar or Land Rover vehicle before actually mustering up the motivation to leave your comfy computer chair then you’re in luck. Jaguar Land Rover’s Virtual Experience will allow you to engage with a super high resolution render of any Jag or LR vehicle. From 360-degree views to starting the ignition, this experience is unrivaled by any other carmaker.

The system also has an industry-first feature allowing you to trigger car functions simply by pointing. Using a touchpad screen, the customer can select model, equipment grade and feature preferences, which Virtual Experience renders as an ultra-high resolution, real time 3D image and leveraging a ground breaking five million polygons.

The customer makes natural and intuitive movements or gestures to explore all aspects of the vehicle.

“Jaguar Land Rover offers customers an exceptional breadth of choice to tailor their vehicle. Virtual Experience presents customers with the opportunity to experience their personally designed vehicle in a very real environment.”

The introduction of Virtual Experience is a key element in Jaguar Land Rover’s wider digital strategy for its business that is making innovative use of mobile and on-line applications and tools. In the future Jaguar Land Rover plans to invest further in the technology to enable its customers to design and save their vehicle on a mobile device at home which can be presented to the Virtual Experience to start the process.

Summers continued: “Virtual Experience is an innovation and shows where we see the future of our technology development. We are putting the customer in control as well as seeking new ways to modernise and customise their experience when choosing their new Jaguar or Land Rover.”

SHARE ARTICLE
By Alex Bernstein
150 Articles

RELATED ARTICLES

BROWSE CARS BY MARKET

MORE FEATURES

New show pits MLS players against one another in Lamborghinis
Ryan JurneckaOct 22, 2014
Stripped-out interior with carbon fiber seats.
Kelly PleskotOct 22, 2014
Brabus offers performance upgrades for the Mercedes-Benz GLA-Class lineup.
Megan StewartOct 22, 2014
A tiny glimpse into Scion's future.
Kelly PleskotOct 22, 2014
Another modified 2015 Hyundai Genesis sedan is being teased ahead of the 2014 SEMA show.
Jason UdyOct 22, 2014

SEARCH ARTICLES BY MAKE/MODEL

Search
TO TOP