Super Street Network

 |   |   |  Volvo TV Commercial Features NBA Star Jeremy Lin - Web Exclusive

Volvo TV Commercial Features NBA Star Jeremy Lin - Web Exclusive

The 30sec commercial will air nationally on channels including ESPN and ESPN2.

Greg Emmerson
Oct 8, 2012
SHARE
Epcp 1210 01+volvo commercial nba jeremy lin+cover Photo 1/1   |   Volvo TV Commercial Features NBA Star Jeremy Lin - Web Exclusive

Continuing its TV commercials in which Volvo takes a surprising turn, the company is taking the first step in an endorsement deal with NBA point guard Jeremy Lin. As part of this, Volvo will air a TV ad highlighting what drove Lin to stardom.

The 30sec commercial, entitled "The Unexpected Ones" will air nationally on channels including ESPN and ESPN2. It will kick off during the morning segment of "Sports Center," "Dancing with the Stars" and will appear during "First Take," "College Football," "20/20," "Criminal Minds," "The Mentalist," and "Law & Order SVU" throughout the week.

In the spot, Lin is seen leaving a celebrity event in a red Volvo XC60, which stands out among a procession of black limos.

The subtle message refers to Lin's journey into NBA stardom, from being an undrafted guard out of the Ivy League. "No one expected me to be here. No expected me to be a starter, to hit game-winning shots. Or even play in this league," said Lin. "Well, I'm not here to live up to anyone else's expectation – I'm here to live up to mine."

Lin, a Harvard grad, signed a two-year global endorsement deal focusing on China, the United States and markets in Asia.

SHARE ARTICLE
By Greg Emmerson
1077 Articles

RELATED ARTICLES

BROWSE CARS BY MARKET

MORE FEATURES

2015 Honda Civic Type R, the most powerful production Civic ever, drops in Geneva sporting 305HP
StaffMar 2, 2015
Jim Glickenhaus unveiled the production form of his new hypercar specially designed to achieve success both on and off the track.
Conner GoldenFeb 27, 2015
Audi brings out the second-generation R8.
Kelly PleskotFeb 27, 2015
Equestrian influence, bright red color, Arabic Name.
Karla SanchezFeb 27, 2015
Goodbye boost, the racing-only GT model gets revamped
Kelly PleskotFeb 27, 2015

SEARCH ARTICLES BY MAKE/MODEL

Search
TO TOP