Super Street Network

 |   |   |  Volvo TV Commercial Features NBA Star Jeremy Lin - Web Exclusive

Volvo TV Commercial Features NBA Star Jeremy Lin - Web Exclusive

The 30sec commercial will air nationally on channels including ESPN and ESPN2.

Greg Emmerson
Oct 8, 2012 SHARE
Epcp 1210 01+volvo commercial nba jeremy lin+cover Photo 1/1   |   Volvo TV Commercial Features NBA Star Jeremy Lin - Web Exclusive

Continuing its TV commercials in which Volvo takes a surprising turn, the company is taking the first step in an endorsement deal with NBA point guard Jeremy Lin. As part of this, Volvo will air a TV ad highlighting what drove Lin to stardom.

The 30sec commercial, entitled "The Unexpected Ones" will air nationally on channels including ESPN and ESPN2. It will kick off during the morning segment of "Sports Center," "Dancing with the Stars" and will appear during "First Take," "College Football," "20/20," "Criminal Minds," "The Mentalist," and "Law & Order SVU" throughout the week.

In the spot, Lin is seen leaving a celebrity event in a red Volvo XC60, which stands out among a procession of black limos.

The subtle message refers to Lin's journey into NBA stardom, from being an undrafted guard out of the Ivy League. "No one expected me to be here. No expected me to be a starter, to hit game-winning shots. Or even play in this league," said Lin. "Well, I'm not here to live up to anyone else's expectation – I'm here to live up to mine."

Lin, a Harvard grad, signed a two-year global endorsement deal focusing on China, the United States and markets in Asia.

SHARE ARTICLE
By Greg Emmerson
1076 Articles

RELATED ARTICLES

BROWSE CARS BY MARKET

MORE FEATURES

A Golf R that can play with the big boys
Michael FebboNov 21, 2014
Lexus IS 200t expected to arrive next year.
Mike ConnorNov 21, 2014
The hot hatch will have a starting price of $37,415.
Scott BurgessNov 20, 2014
iM will go into production and launch in the fall of 2015
Karla SanchezNov 19, 2014
Check out the latest Gymkhana video here.
Jason UdyNov 17, 2014

SEARCH ARTICLES BY MAKE/MODEL

Search
TO TOP