In honor of the upcoming 2012 F1 US GP, Pirelli will donate to the Children’s Tumor Foundation (CTF) to help raise awareness of neurofibromatosis, a disorder that affects one in every 3000 children.
Between now and November 12, fans are encouraged to ‘Like’ Pirelli Tire North America on Facebook and post a photo or story about their favorite racing memory. For each new like, Pirelli will donate $1, up to $5000 to Racing4Research.
Developed by the Children’s Tumor Foundation, the Racing4Research (R4R) program utilizes competitive, professional auto racing as a vehicle to raise funds and awareness for research in neurofibromatosis.
A genetically inherited disorder, neurofibromatosis can lead to a wide variety of complications, including blindness, bone abnormalities, cancer, deafness, disfigurement, learning disabilities and disabling pain.
R4R offers families living with the disorder a uniquely empowering weekend and has raised more than $2 million dollars since its inception five years ago.