Super Street Network

Due to the EU’s Global Data Protection Regulation, our website is currently unavailable to visitors from most European countries. We apologize for this inconvenience and encourage you to visit www.motortrend.com for the latest on new cars, car reviews and news, concept cars and auto show coverage, awards and much more.MOTORTREND.COM
 |   |   |  Concept Car Designs - Beloved Bespoke
Subscribe to the Free
Newsletter

Concept Car Designs - Beloved Bespoke

Crazy money fuels the future.

Ezekiel Wheeler
Jan 14, 2013
Epcp 1212 01+beloved bespoke+cover Photo 1/1   |   Concept Car Designs - Beloved Bespoke

Truly enlightened design is never met with public approval; often it’s the dreamers who bring it to reality, cementing its legacy.

The dawn of the automobile saw a flurry of flamboyant design, where craftsmanship was paramount as the automobile attracted anybody wealthy enough who could envision a new level of personal transportation.

The manufacturer’s chassis was provided to a coachbuilder and a sum of money dropped to allow the imagination to be unleashed. Several months later, the realized dream would inspire generations to come.

In an effort to mobilize the population, mass production transformed automobiles from playthings for the rich, into items of basic utility. To control costs and increase appeal, styling became generic and the coachbuilders went back to truck and coach bodies.

As car styling becomes increasingly bland, I say we need cars that offend the majority but appeal to a minority. Let’s not forget that Zagato met uproar when it introduced the double-bubble design language and yet today, it’s become engrained in modern sports car styling.

Stile Bertone’s Stratos Zero concept car was considered vulgar, receiving an emotional reaction from onlookers at the time. And yet the Stratos went on to become the cornerstone in the geometric design language we see around us daily.

The McLaren X-1 is a polarizing machine that was the result of a wealthy owner’s wet dream. It might not appeal to everybody but if you had the means, wouldn’t you also want a futuristic supercar you could valet at the opera house in a bespoke tuxedo?

It’s dream concepts like these that keep design students inspired and gives kids a reason to slap another poster on the wall.

Somewhere between 1975 and today we lost our lust for cars. I don’t know if it was the oil embargo, the introduction of reliable and efficient Japanese cars, or the economic turndown that caused us to retreat into our shells, but when I see the McLaren X-1, Lamborghini Sesto Elemento or the Aston Martin One-77, I’m elated the industry is again listening to insanely wealthy customers. These people are creating something new for us to dream about, or imagine how we’d do it differently.

The wealthy are again inspiring new generations. Their money allows them to realize the dream of strolling into a manufacturer’s headquarters, laying down the law on what it is you want and indulging your automotive fantasies for all of us to admire. It’s this kind of emotional decision that can lead to a priceless and enduring impact on the human spirit, or the sexiest thing to emerge from a personal garage.

By Ezekiel Wheeler
271 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Emory Motorsports builds the ultimate Outlaw: the 1964 Porsche 356 C4S, an AWD classic Porsche that features the running gear of a 1990 911 Carrera 4.
Rory JurneckaFeb 22, 2019
Two images that purport to show the all-new 992-generation 911 Turbo have shown up on the internet, and they seem to be the real deal
Ed TahaneyFeb 21, 2019
Aston Martin isn't expected to deliver its third hypercar until late 2021, but it's already teasing the mid-engine coupe codenamed Project 003
Kelly PleskotFeb 20, 2019
Carbon Signal Automotive (CS) might not be a familiar name to most, but it's quickly mastered what neither the best in California or Japan can do yet, which is what's helped put its name onto the map.
Jonathan WongFeb 20, 2019
Speedworks Motorsport opts for the new Toyota Corolla hatchback to take racing in the 2019 British Touring Car Championship
Bob HernandezFeb 20, 2019
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP