Today, Aston Martin Chairman David Richards announced that he was "delighted that Investindustrial has decided to become a major investor in Aston Martin."
Investindustrial wrote a check for $260 million dollars in a company that was rumored to be on its last lap. The Italian firm ended up beating out Mahindra and Mahindra for stake in the Bond-mobile company.
Talks of Aston Martin on the market for investors or even a potential buyer have been lingering since the launch of the new Vanquish. Many thought the car would be the last "hoo-rah" under the current owners of the company. Some even gossiped about how TATA could be a blessing for the company - after all look at Jaguar and Land Rover.
But today, with Investindustrial and Aston Martin's partnership we can expect the new Vanquish along with Aston's blossoming racing program to grow, or survive for the time being. Time will only tell if the, perceived, micro-loan (on a grander scale of things) will prove to be beneficial in the long term for the company.