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Hoonigan Racing Division

Ken Block changes his team name and builds an awesome new HQ

Alex Bernstein
Jan 22, 2013

By now, we'll assume you've seen at least one of Ken Block's five Gymkhana videos. If you've seen them, you're probably also aware of Block's efforts in Rally America and of course, WRC. However, Ken's team name, formerly Monster World Rally Team, has now been renamed to Hoonigan Racing Division.

Hoonigan racing division hq front Photo 2/8   |   Ken Block Hoonigan Racing Division

Monster Energy, Ford Racing, DC Shoes, GoPro, Pirelli and Block's other sponsors will all continue their support as they have in the past.

The new facility, located in based near Block's home in Park City, Utah, has been two years in the making. The 12,000 square foot space is divided in two. One side is the creative office space, capable of housing up to 25 employees, while the other side is a top-level workshop for servicing the team's race vehicles.

"Having been involved with the leasing and building of office space for other companies like DC Shoes, I wanted to avoid the inflexibility of constructing a space made of lumber and sheetrock walls," said Ken Block. "Using recycled shipping containers as the building blocks for the Hoonigan Racing Division headquarters is not only more environmentally friendly, but it gives us the flexibility to add more infrastructure and the ability to pack the entire facility onto trucks if we ever needed to relocate. It also provides a unique element to work with that is visually stunning and really adds to the creative environment of the space. I honestly could not be more stoked on the finished product."

In addition to utilizing 17 recycled shipping containers to construct a reusable workspace, other recycled, reused and sustainable materials were used where possible in the construction of the headquarters.

"When setting out to design the Hoonigan Racing Division Headquarters, I wanted to build a fun and inspirational creative space that would not only reset the industry standard for a motorsports facility, but also have a place that rivaled the modern workspaces of top ad agencies," said Block. "I need a place where our whole team-from the marketing staff to the technicians-can be inspired and enjoy working in everyday. So aside from the standard office needs, we made sure to build in some fun; from a ping pong table to a full entertainment area with its own bar. But, I also wanted the other side of the headquarters-the workshop-to have the feel and functionality of a World Rally Championship-level facility like M-Sport or Prodrive. I think we achieved all of my goals with this facility!"

While we're stoked to see this new office, we're even more excited for the official livery launch TOMORROW! Stay tuned for photos.

By Alex Bernstein
155 Articles

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