Super Street Network

Due to the EU’s Global Data Protection Regulation, our website is currently unavailable to visitors from most European countries. We apologize for this inconvenience and encourage you to visit www.motortrend.com for the latest on new cars, car reviews and news, concept cars and auto show coverage, awards and much more.MOTORTREND.COM
 |   |   |  Jaguar F-Type Stars in "Desire" Short Film
Subscribe to the Free
Newsletter

Jaguar F-Type Stars in "Desire" Short Film

Does It Fall Short of the Hype?

Toni Avery
Apr 25, 2013

The Jaguar F-Type is without question the most highly anticipated Jag of the modern era. Adding to the long line of teasers and previews of the new car is a new, highly stylized, 13-minute plus video that features the F-Type in a supporting role. But this isn't your typical full-length commercial. Instead, "Desire" is a short film created in collaboration with famed director Ridley Scott's studios and featuring British actor Damian Lewis.

Despite the relatively poor acting from everyone except Lewis, the video features some of the best sounding exhaust notes you can find, in addition to the dulcet tones of singer Lana Del Rey. At every turn and with every push of the F-Type's go pedal, the exhaust lets out a wonderful crackle. The sound, although modified, is similar to its spiritual predecessor, the famed Jaguar E-Type.

The film deals with desire, love, and it seems in some cases, disgust, as a beautiful desert setting quickly turns ugly. Lewis' role in the film becomes apparent after he drives off into the sunset with his intended target.

While I'm not entirely sure the budget that must have been spent on this short film was truly put to the best use, we'll give Jaguar credit for trying something different. To us, there wasn't enough of the curvaceous and stunning F-Type. And what we did see of it was a bunch of dirt soiling the car's flawless paint. Perhaps in this case more is better?

The short film made its premiere this week at private screening for press at the Sundance London film and music festival and hit YouTube shortly thereafter.

The film can be viewed here:

By Toni Avery
401 Articles

BROWSE CARS BY MARKET

MORE FEATURES

Preview the April 2019 issue of Super Street, with the first modified A90 Supra (sort of), an underground RX-7 drifter, Carbon Signal’s threesome of Datsun, and more!
Bob HernandezFeb 15, 2019
The G-Class has changed a lot since the 460-series debuted in 1979. Today, the G-wagon is now as much an S-Class as it is an off-roader
Bradley IgerFeb 15, 2019
Iconic livery and 420 whp transform this classic Mazda.
Benjamin HuntingFeb 14, 2019
That's about what the Honda Civic Type R makes and nearly twice as much power as we got from the last Mini JCW GP back in 2012
Collin WoodardFeb 13, 2019
Created exclusively for Japan, the model gets no powertrain upgrades but looks fantastic enough that we don’t really care.
Ed TahaneyFeb 13, 2019
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP