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Jaguar sponsors BritWeek for fourth year

Toni Avery
Apr 11, 2013
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BritWeek 2013, celebrating the creative fusion between the UK and California, will again see Jaguar as official vehicle partner for the fourth consecutive year.

Multiple categories will be celebrated during the week, including movies, TV, art, design, philanthropy, business and more, all exploring the British influence in California.

BritWeek takes place throughout California, appearing in cities such as Los Angeles and San Francisco over a span of two weeks.

April 23 will see BritWeek's kick-off party and the Red Carpet Launch Gala, which will take place at the British Consul General's residence.

April 24 will be one of many big days for Jaguar, with Ian Callum, Jaguar Design Director, as one of the judges in the Business Innovation Awards banquet. He will concentrate on technology, service, design, philanthropy and communications.

April 26 is another big event for Callum. He is being honored with the BritWeek Design Icon Award, which honors those who make significant contributions to British design. The event will celebrate many British design mediums such as fashion and interiors.

April 29 will feature street and graffiti artists, with Jaguar providing aluminum hoods with graffiti designs from last year's BritWeek for auction.

The company is also excited to be previewing the all-new Jaguar F-Type to this audience before it goes on sale in the summer.

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By Toni Avery
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