Super Street Network

 |   |   |  Land Rover's 65th anniversary

Land Rover's 65th anniversary

Celebrations commence with historic vehicles

Toni Avery
Apr 30, 2013

When you think of the ultimate all-terrain vehicle, there should only be one name that comes to mind; Land Rover. For 65 years Land Rover has been at the forefront of innovation for off-road luxury vehicles with firsts like anti-lock brakes, adjustable air suspension, Electronic Traction Control, Hill Descent Control, Terrain Response and Stop/Start technologies.

Starting from a simple sketch in the sand, Maurice Wilks is responsible for the inspiration and concept that led to the Land Rover off-road utility vehicle.

Celebrating its 65th year, an anniversary event at Packington Estate near the companies Solihull hometown in the UK is planned to wow any Land Rover loyalist. Around 150 historic Land Rover vehicles will be on display including the first Series 1 Rover - the Hue 166. A celebration like this wouldn't be complete without cake, especially a Hue themed cake flown in by a Lynx helicopter by a member of the 'Black Cats' Royal Navy display team.

The vehicles on display not only demonstrate Land Rover's history, but also the range of the brands capabilities from military to royal vehicles. And to complete the display are vehicles from the current lineup.

"Since 1948, every component in our vehicles has been designed and engineered with intent and Land Rover continues to this day, to build the world's most capable all-purpose vehicles. A blend of refinement, performance and unmatched all-terrain capability make Land Rover vehicles distinctive and unique, ready to tackle the world's most challenging and inhospitable terrain.", stated Land Rover's Global Brand Director, John Edwards.

By Toni Avery
401 Articles



This ITR may be able to drive on the street whenever it wants but truth be told it was designed to be piloted on the track.
Micah WrightOct 24, 2016
For the hot hatch crowd at this year’s SEMA show, Ford Performance is rolling out a pure white Fiesta ST, two fast Focus STs, and three wild Focus RS concepts
Ed TahaneyOct 24, 2016
When the new second-generation 2018 Audi SQ5 hits the market, it could feature a Drift Mode, much like the one in the Ford Focus RS.
Erick AyapanaOct 24, 2016
Snow white, pixie-sized 1967 N600 - the first Honda in America, number one of 50 - was found and restored by Tim Mings, a mechanic from Los Angeles, Calif.
Kirill OugarovOct 21, 2016
What will race cars look like in the year 2030? A handful of designers made their predictions for a Michelin design contest.
Ed TahaneyOct 21, 2016