When you think of the ultimate all-terrain vehicle, there should only be one name that comes to mind; Land Rover. For 65 years Land Rover has been at the forefront of innovation for off-road luxury vehicles with firsts like anti-lock brakes, adjustable air suspension, Electronic Traction Control, Hill Descent Control, Terrain Response and Stop/Start technologies.
Starting from a simple sketch in the sand, Maurice Wilks is responsible for the inspiration and concept that led to the Land Rover off-road utility vehicle.
Celebrating its 65th year, an anniversary event at Packington Estate near the companies Solihull hometown in the UK is planned to wow any Land Rover loyalist. Around 150 historic Land Rover vehicles will be on display including the first Series 1 Rover - the Hue 166. A celebration like this wouldn't be complete without cake, especially a Hue themed cake flown in by a Lynx helicopter by a member of the 'Black Cats' Royal Navy display team.
The vehicles on display not only demonstrate Land Rover's history, but also the range of the brands capabilities from military to royal vehicles. And to complete the display are vehicles from the current lineup.
"Since 1948, every component in our vehicles has been designed and engineered with intent and Land Rover continues to this day, to build the world's most capable all-purpose vehicles. A blend of refinement, performance and unmatched all-terrain capability make Land Rover vehicles distinctive and unique, ready to tackle the world's most challenging and inhospitable terrain.", stated Land Rover's Global Brand Director, John Edwards.