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Continental Tire to Expand Soccer Support

Greg Emmerson
May 6, 2013

Already a supporter and sponsor of soccer around the world, Continental Tire has extended its agreement Major League Soccer to continue as an official partner and official tire in the US and Canada. It continues a partnership that began in 2010 and will also see Continental's involvement in the MLS All-Star Game and MLS Cup.

Continental Tire also announced a new partnership with US Soccer, becoming an official sponsor and official tire of the US Men's, Women's and Youth National Teams. The partnership will provide support to US National Teams for the 2014 FIFA World Cup, 2015 FIFA Women's World Cup and 2016 Olympic Games, among other events.

Continental's sponsorship will include in-stadium signage and activation rights as well as exposure on

"We are proud to extend our relationship with MLS and expand our soccer program in North America to include US Soccer and our National Teams," said Travis Roffler from Continental Tire. "Our partnership with MLS has been very beneficial. We have been able to expose our Continental brand and its array of high-quality, long-lasting tires to the passionate MLS audience. Soccer fans are like no other type of sports fan and we are pleased that they've been very receptive to our message. Our partnership has produced exceptional results by every measure. Continental Tire has a rich history in soccer globally and we're thrilled to continue that tradition here in the US with MLS and US Soccer."

By Greg Emmerson
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