Super Street Network

 |   |   |  New Audi ad Campaign

New Audi ad Campaign

Truth in Engineering heading for primetime

Greg Emmerson
May 13, 2013

Audi of America will debuts a new advertising and marketing campaign today to celebrates the heritage and spirit of its 100-year brand.

Called "Truth in Engineering", it looks at Audi's history as well as its innovation in motorsport, especially rally and endurance racing.
If you're a fan of the Ur quattro, you'll love the 60sec ad entitled "It Couldn't Be Done". This will air tonight on primetime and cable networks and takes viewers on a journey through the Audi history, even showing founder August Horch.

The ad features a children's poem "It Couldn't Be Done" by Edgar Albert Guest. Like the poem, the ad conveys a message of triumph, showcasing moments in Audi history where the brand pushed the boundaries of the automotive industry. The new campaign also features four 15sec ads entitled "Why", "Elements", "LED" and "Beauty" that again showcase performance, technology and design. To see the "It Couldn't Be Done" click below

By Greg Emmerson
1077 Articles

BROWSE CARS BY MARKET

MORE FEATURES

There aren't that many great British car designers, but Ian Callum is definitely one of them.
Colin RyanAug 28, 2015
We bring you random happenings in imports, tuners, drifting and street racing on this week in review.
Aug 28, 2015
Japanese-spec 2016 Honda CR-Z hybrid gets upgrades in performance, appearance, and convenience
Bob HernandezAug 28, 2015
40 years of BMW 3, Russian tuners Top Car, 700-hp 135i for $40K, Ferrari at Laguna Seca, and more in the September 2015 issue of European Car
Bob HernandezAug 28, 2015
Rear-drive coupe becomes slightly more affordable.
Jason UdyAug 27, 2015

SEARCH ARTICLES BY MAKE/MODEL

Search

SuperStreet Instagram

Does it drive as good as it looks? Yes it does! #superstreet #drivingisbelieving #bmwi8 #azusacanyon

TO TOP