Super Street Network

 |   |   |  New Audi ad Campaign

New Audi ad Campaign

Truth in Engineering heading for primetime

Greg Emmerson
May 13, 2013

Audi of America will debuts a new advertising and marketing campaign today to celebrates the heritage and spirit of its 100-year brand.

Called "Truth in Engineering", it looks at Audi's history as well as its innovation in motorsport, especially rally and endurance racing.
If you're a fan of the Ur quattro, you'll love the 60sec ad entitled "It Couldn't Be Done". This will air tonight on primetime and cable networks and takes viewers on a journey through the Audi history, even showing founder August Horch.

The ad features a children's poem "It Couldn't Be Done" by Edgar Albert Guest. Like the poem, the ad conveys a message of triumph, showcasing moments in Audi history where the brand pushed the boundaries of the automotive industry. The new campaign also features four 15sec ads entitled "Why", "Elements", "LED" and "Beauty" that again showcase performance, technology and design. To see the "It Couldn't Be Done" click below

By Greg Emmerson
1077 Articles

BROWSE CARS BY MARKET

MORE FEATURES

With Toyota pulling the plug on Scion, what fate will befall Scion Racing?
Luke MunnellFeb 5, 2016
Scrum vs F1 car, Gatebil on Ice, 100MPH Burrito BTS and more!
Feb 5, 2016
The Audi RS Q3 Performance has been revealed ahead of its official debut at the 2016 Geneva auto show.
Stefan OgbacFeb 4, 2016

Featured Video

CLICK TO PLAY WITH AUDIO
After nearly 13 years of existence, Scion is closing shop, and we're super bummed about Toyota's youth brand going bye-bye.
Jofel TolosaFeb 4, 2016
Ferrari, Porsche, and Lamborghini—brace yourselves. The new Slovakian supercar is coming!
Matt ZuchowskiFeb 4, 2016

SEARCH ARTICLES BY MAKE/MODEL

Search
TO TOP