Super Street Network

 |   |   |  New Audi ad Campaign

New Audi ad Campaign

Truth in Engineering heading for primetime

Greg Emmerson
May 13, 2013
SHARE

Audi of America will debuts a new advertising and marketing campaign today to celebrates the heritage and spirit of its 100-year brand.

Called "Truth in Engineering", it looks at Audi's history as well as its innovation in motorsport, especially rally and endurance racing.
If you're a fan of the Ur quattro, you'll love the 60sec ad entitled "It Couldn't Be Done". This will air tonight on primetime and cable networks and takes viewers on a journey through the Audi history, even showing founder August Horch.

The ad features a children's poem "It Couldn't Be Done" by Edgar Albert Guest. Like the poem, the ad conveys a message of triumph, showcasing moments in Audi history where the brand pushed the boundaries of the automotive industry. The new campaign also features four 15sec ads entitled "Why", "Elements", "LED" and "Beauty" that again showcase performance, technology and design. To see the "It Couldn't Be Done" click below

SHARE ARTICLE
By Greg Emmerson
1076 Articles

RELATED ARTICLES

BROWSE CARS BY MARKET

MORE FEATURES

A few facts about Miatas.
Alex NishimotoJan 30, 2015
A look at FVD repurposed exhausts with muffler 101
Doug NielsonJan 29, 2015
Slammed Subie from San Fran
Jofel TolosaJan 29, 2015
Because there's no such thing as too many diesel wagons.
Kelly PleskotJan 29, 2015
Civic Type R to break cover at Geneva Motor Show alongside European NSX and 2015 Honda-McLaren F1 racer
Jan 28, 2015

SEARCH ARTICLES BY MAKE/MODEL

Search
TO TOP