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New Audi ad Campaign

Truth in Engineering heading for primetime

Greg Emmerson
May 13, 2013
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Audi of America will debuts a new advertising and marketing campaign today to celebrates the heritage and spirit of its 100-year brand.

Called "Truth in Engineering", it looks at Audi's history as well as its innovation in motorsport, especially rally and endurance racing.
If you're a fan of the Ur quattro, you'll love the 60sec ad entitled "It Couldn't Be Done". This will air tonight on primetime and cable networks and takes viewers on a journey through the Audi history, even showing founder August Horch.

The ad features a children's poem "It Couldn't Be Done" by Edgar Albert Guest. Like the poem, the ad conveys a message of triumph, showcasing moments in Audi history where the brand pushed the boundaries of the automotive industry. The new campaign also features four 15sec ads entitled "Why", "Elements", "LED" and "Beauty" that again showcase performance, technology and design. To see the "It Couldn't Be Done" click below

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By Greg Emmerson
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