Super Street Network

 |   |   |  New Audi ad Campaign

New Audi ad Campaign

Truth in Engineering heading for primetime

Greg Emmerson
May 13, 2013
SHARE

Audi of America will debuts a new advertising and marketing campaign today to celebrates the heritage and spirit of its 100-year brand.

Called "Truth in Engineering", it looks at Audi's history as well as its innovation in motorsport, especially rally and endurance racing.
If you're a fan of the Ur quattro, you'll love the 60sec ad entitled "It Couldn't Be Done". This will air tonight on primetime and cable networks and takes viewers on a journey through the Audi history, even showing founder August Horch.

The ad features a children's poem "It Couldn't Be Done" by Edgar Albert Guest. Like the poem, the ad conveys a message of triumph, showcasing moments in Audi history where the brand pushed the boundaries of the automotive industry. The new campaign also features four 15sec ads entitled "Why", "Elements", "LED" and "Beauty" that again showcase performance, technology and design. To see the "It Couldn't Be Done" click below

SHARE ARTICLE
By Greg Emmerson
1077 Articles

RELATED ARTICLES

BROWSE CARS BY MARKET

MORE FEATURES

Formula D Thursday Night Drift practice sessions at Irwindale Speedway return March 12
Andrew BeckfordMar 4, 2015
Watch it. You might need to know this stuff if you get rich someday.
Elana ScherrMar 3, 2015
McLaren's "longtail" model makes its debut in Geneva
Alex NishimotoMar 3, 2015
Hits 60 MPH in 3.1 seconds.
Kelly PleskotMar 3, 2015
2015 Honda Civic Type R, the most powerful production Civic ever, drops in Geneva sporting 305HP
StaffMar 2, 2015

SEARCH ARTICLES BY MAKE/MODEL

Search
TO TOP