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RANGE ROVER EXPLORATION DRIVING APP

Greg Emmerson
May 1, 2013
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A new iPhone and iPad app was released today by Land Rover at the iTunes store. Called The Trail Less Traveled app, it allows owners or aspiring owners to explore the features and capabilities of the new Range Rover through their mobile device.

"For more than 65 years, Land Rover has been a pioneer in the auto industry by exploring new ways to help take people places in a way that other vehicles simply cannot. The Trail Less Traveled app is meant to showcase this spirit that is inherent to our brand," said Kim McCullough from Land Rover North America.

Using the app, you can select a route through an interactive map and advance to different stages of the journey. It also allows you to pause and explore pictures and videos of the latest engineering in the vehicle.

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While experiencing the eight-stage interactive journey, it can be viewed through any of four camera angles simultaneously. The technology allows the user to switch from wide camera angles to tight close ups and even the driver's point-of-view. As well as choosing the perspective, you can select the soundtrack and even the how the journey ends.

As well as great scenery, you'll learn about the on-road and off-road ability of the new Range Rover, as well as interior and exterior refinements.

Click here to find the app:

appstore.com/rangeroverthetraillesstraveled

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By Greg Emmerson
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