What happens when one of the world's premiere car brands gets behind an important cause? In this case, a bright pink Rolls-Royce Ghost Extended Wheelbase happens.
Called the Rolls-Royce Fab 1 Million, the car was specially created to help support breast cancer care. The project is set to raise 1 million euros (roughly $1.5 million U.S.) by making the custom Ghost available for hire over the next year in the U.K. Not only will the car be available for hire, but it will also make special appearances at events. All proceeds generated will be donated to breast cancer charities.
The car is not only pink on the outside, but also has several pink interior accents including umbrellas, hand-embroidered headrests with the breast cancer ribbon, and a pink and crème interior scheme with lamb's wool floormats. Passengers will also enjoy an extended wheelbase with picnic tables, 9.2-inch LCD screen, and a champagne coolbox.
Launching April 18, this project is sure to turn some heads as well as generate dollars for breast cancer care.