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Jaguar and Land Rover unveil new Design Facility

Plans revealed for new, industry-leading Design Facility with Virtual Reality Centre

Dec 1, 2007

Jaguar and Land Rover unveil new Design Facility

Eurp_0712_z+jaguar_landrover+new_design_facility Photo 1/1   |   Jaguar and Land Rover unveil new Design Facility

Jaguar and Land Rover today revealed plans for a new, industry-leading design facility that will draw on advanced audio/visual technologies. It will use the projection power of eight movie theaters to significantly increase the speed of product development cycles.

Some $4million is to be invested in a state-of-the-art 'Virtual Reality Centre' which will allow engineers and designers to see life-size three-dimensional models of vehicles and components. It will reduce the need for physical prototypes, saving both time and money in the process.

The most advanced facility of its kind in the world, Jaguar and Land Rover's four-walled 'cave' draws on projection power equivalent to eight high-tech cinemas and will provide a virtual reality environment simulating vehicle exteriors and interiors and will be capable of making bodywork appear transparent. "This is a key advance in our development toolbox," said Al Kammerer, Product Development Director for Jaguar and Land Rover. "The awesome power of this project is unparalleled in our industry worldwide and will allow us to produce new vehicles on a much quicker timeline, to update and develop more responsively to customer trends and to be considerably more efficient as well."

Eight Sony SRX-S105 high-resolution projectors - each as powerful as the strongest projector used in any of today's cinemas - will provide a visual quality that clearly outstrips existing industry virtual reality caves by producing photo realistic images. The user wears 3-D glasses to experience 'ultimate realism' with an ultra-high resolution that is twice as clear as the latest High Definition TV!

The new Virtual Reality cave is due to be completed and operational at Jaguar and Land Rover's Gaydon engineering centre in Britain by spring 2008.

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