Super Street Network

 |   |   |  2008 Chevrolet Aveo - Penny Pinchers
Subscribe to the Free
Newsletter

2008 Chevrolet Aveo - Penny Pinchers

Jul 9, 2008

Credit-crunched Londoners grabbed pocketfuls of pennies at the launch of a 20ft billboard advertisement made entirely from penny coins. The unique installation - made using over 20,000 pennies - only lasted 30 minutes as hundreds of opportunistic passers-by seized their moment to pick up a penny or two.

The penny billboard was unveiled in London, England to advertise the 769,500-pence ($15000) starting price of the new Chevrolet Aveo.

Chevrolet's Les Turton commented:
"There have been some great car advertisements before, but none that stopped traffic and actually put money back into the motorist's pocket. This is certainly a first. We're happy to have topped-up lots of people's wallets, purses and, in some cases, backpacks, but it would have been nice for the billboard to last a little longer than 30 minutes! At least it showcased that the new Chevrolet Aveo is great value-for-money."

"Don't be the only Euro enthusiast to miss North America's largest automotive convention and party! eurotuner Magazine is awarding one reader an all-access pass to the industry-exclusive SEMA Show in Las Vegas this November. It's free to enter so click here for a chance to win the eurotuner sweepstakes."
CLICK HERE

BROWSE CARS BY MARKET

MORE FEATURES

If you live in Taiwan, you can get a Gran Turismo Sport game bundle that includes a real-life Mazda Miata you can drive on actual roads.
Collin WoodardOct 17, 2017
The Hyundai BTR Edition Elantra Sport Concept takes the automaker's sporty sedan up a notch at SEMA with an assortment of performance goods.
Stefan OgbacOct 17, 2017
Apollo has teased its upcoming hypercar, the IE, in a new video ahead of the car's debut on October 24.
Jonathon KleinOct 17, 2017
The 2018 Porsche 718 Cayman and Boxster GTS models have been revealed with 365 hp from a turbocharged flat-four.
Alex NishimotoOct 17, 2017
The latest great stuff for your driving life
Michael FebboOct 17, 2017
Sponsored Links

SEARCH ARTICLES BY MAKE/MODEL

Search
CLOSE X
BUYER'S GUIDE
SEE THE ALL NEW
NEWS, REVIEWS & SPECS
TO TOP