Although we're not regular drift fans, the sport is certainly entertaining and the announcement that Red Bull will sponsor the sport's first world championship event puts it in the spotlight. What's more, we're hoping to see both European cars and drivers in this event that takes place in Long Beach, CA.
The official release reads: Formula Drift, North America's premier sanctioning body, has partnered with Red Bull Energy Drink to create the Red Bull Drifting World Championship. The event, which will feature 32 of the world's best drifters, will be held on the docks at the Port of Long Beach, California, on Saturday, November 15, 2008.
The Red Bull Drifting World Championship will bring the best drifting drivers in the world together to compete in a single historic event. Drivers from the United States, Japan, Australia, New Zealand, Malaysia, Singapore, Europe and Canada will participate, but only one will claim the title World Champion. Current and past champions from the world's top professional drifting series will receive an exclusive invitation to showcase their skills and compete for the largest drifting prize purse ever offered.
"Formula Drift has worked over the last five years to bring the drifting world closer together via our partnered events in Singapore and Mexico as well as our dialogue with the top professional drifting leagues around the world. We are excited to be able to team up with Red Bull to bring everybody together and stage the toughest competition with the best drivers," stated Jim Liaw, President/Co-Founder of Formula Drift.
The purpose-built course will include unprecedented features to test the limits of the drivers and their cars, including a long straight to ensure triple-digit entry speeds, a sweeping first turn for high-speed drifting and technically challenging turns. Trackside viewing areas will allow spectators to get up close to the competition.
"It is an exciting time for the sport of drifting. Red Bull is the leader of innovative sporting events worldwide and drivers will be challenged like never before in an environment they're not used to," said Rhys Millen, 2005 Formula Drift champion.
Formula Drift, North America's professional drifting series, will play the role of organizer, co-promoter, and sanctioning body for the World Championship event. Judging will be based on current Formula Drift rules and regulations.
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