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Aston Martin Lagonda - Web Exclusive

Aston Martin to Revive Lagonda Marque.

Sep 1, 2008
Eurp_0809_01_z+aston_martin_lagonda+symbol Photo 1/1   |   Aston Martin Lagonda - Web Exclusive

Aston Martin CEO, Dr. Ulrich Bez, confirmed his intention to revive the famous Lagonda marque.

In a statement he said, "After eight years with Aston Martin, four with profitability, and 16 months of independence (from Ford), it's time to think about a longer term future.

"Aston Martin is an honest, authentic brand which builds the most beautiful sportscars, combining modern technology with craftsmanship. Next year we will launch the four-door Rapide sportscar, and this will be followed by project "one 77", the most spectacular Aston Martin ever.

"We have investigated and concluded that the revival of the Lagonda brand would allow us to develop cars which can have a different character than a sportscar, and therefore offer a perfect synergy. Lagonda will use a unique design language as Aston Martin does. We will take elements of DNA from the past but will be future-orientated, as we are with Aston Martin.

"In 2009 Lagonda will celebrate its 100th birthday and in its centenary year we will show the first concept of a car, which could be on the market in 2012," he confirmed.

Despite the recent worldwide recession, sales of premium luxury vehicles such as the Bentley GT have seen an incredible growth. The rebirth of Lagonda wasn't entirely unexpected and confirms Aston Martin will be expanding its product lineup. It will allow the company to produce more luxurious machinery without diluting the sport-oriented Aston brand.

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